Darwin Destroyed the Concept of Human Specialness

Darwin destroyed the concept of human specialness I would say I disagree quite strongly with the assertion that Darwin destroyed the specialness of humanity. For this relatively brief paper I am going to attempt to refute this claim and try to highlight some of the things that highlight how we have kept the same level of ‘specialness' that we have always had. There are many people who would say that we humans are the only beings with full consciousness, in the words of a great many this would translate to having a soul.Humans surely have a soul-like property, a mind, something that separates us from the multitudes of lower species from the smorgasbord of earthly life. It isn't my purpose for this paper to discuss whether or not we have a soul but I do intend to talk about what constitutes our mind, our selves. The fact that we as humans possess a high degree of consciousness to me spells a very special kind of existence.Can even our nearest intelligent creatures on the tree of life appreciate the magnificence of life? Can a chimpanzee sit back and admire the beauty of the sprawling life in the jungle? Does he marvel at his own bodies ability to repair itself after he has been in a bloody brawl with a rival? Can a dolphin be awestruck by the morning sun glistening on the surface of the water? Does he wonder what life would be like for him if he were one of those surface beings he often sees on boats in the ocean?Humans are extraordinary because, being the most advanced form of life on the planet, we possess brains larger than all other forms of life(save for some large mammals but even then ours are much bigger proportionally) With this we have evolved two magnificent features which can only set us worlds apart from and ahead of all other life forms. We have this amazing sense of self, sense of awareness- in a word -consciousness. This grants us the capability of knowing who and what we are (to a large extent anyway), and where we came from (Darwin is owed some credit in this field).It is the ability to see beauty in a sunset on a savannah, to hear the splendour in Tchaikovskys The Nutcracker, to read great works of literature and be able to travel the universe with our imaginations. The other great feature we have as a follow on from having large brains is the wonderful power of language. This splendid trait has gone hand in hand with consciousness to create the incredibly unique life form that homo sapiens has become. Our ability to understand the universe and our position in it is one of the glories of the human species.Our ability to link mind to mind by language, and especially to transmit our thoughts across the centuries is another (Dawkins 2008 p3) Our advanced cultures have truly become magnificent phenomena. We have complex, yet highly virtuous systems of ethics and values. Largely stemming from our aforementioned large brains and the use of language we have self evolved to create ways of living that set us apart from all t he rest of earthly creatures, both those alive today and all the previous inhabitants of the earth including ones from bygone eras.Humanity is replete with themes of co-operation, love, compassion, altruism, sympathy for our fellow beings as well as for all other life forms. We have been capable of many such virtues for a long time, since we became human one could say. As John Eccles (1980 p204) reminds us, there are snippets of evidence that as far back as eighty thousand years ago Neanderthal man held ceremonial burials- a truly altruistic act. Or, as he also noted- the bones of two men dated from sixty thousand years ago which show they were incapacitated for up to two years yet they had been kept alive by caring tribes folk.There is other evidence from as far back as this of the compassionate behaviour between members of humanity and we all know only too well of absolutely countless examples of it in recent history and of course in present day. For all modern mans shortcomings a nd problems in our societies, we have always been gifted with a great sense of right and wrong, of cruelty and kindness. With this majestic property that is consciousness comes the boundless faculty of thought. We are capable to reason, plan, remember to a limitless degree.Technology today has become something we could never have imagined even one hundred years ago. We have invented the most ingenious and sophisticated equipment to be able to look inside our brains. Magnetic resonance imaging (MRI)scans and the more recent positron-emission topography(PET) scans are machines with wonderful capabilities for seeing goings on in the brain. We can monitor which parts of the brain are being used when we experience certain thoughts. We cannot however, as Ward highlights(2008 p147), even begin to monitor in advance what people are thinking.Our thoughts are far and away more complex and profound than any other animals (or machine) can hope to have and, importantly, remain ours and ours only . If we try to look at the bigger picture, the macroscopic view of things, are we still special? When we gaze up into the night sky and contemplate our place in the universe it is very easy to become overawed by the sheer scale of the cosmos and our relative minuteness in it. How can there be anything special about us when we are almost nothing in relation to the vast universe.I believe it is not that we are in the universe but that we are the universe. â€Å"Far from exposing human beings as incidental products of blind physical forces, science suggests that the existence of conscious organisms is a fundamental feature of the universe†(Davies 1992 p21). As Davies alludes to here humanity is actually an intrinsic part of the universe and, whether or not there are other advanced conscious beings far out in space, we are or are part of the pinnacle of life, of nature, and of the cosmos.If the universe is one giant living organism, a vast clockwork mechanism, a massive computer then we are its brain, its central cog, its CPU. I try to imagine the perspective of a person who would make a statement like the title for this essay. I can understand the point whereby humanity is seen as simply the result of a very long line of life adapting and developing or, to use the term elucidated and made famous by Darwin- evolution. Life is just mechanical, they might say they have learned from Darwin, it only instinctively drives to keep living.What's so special about what is simply the as yet highest point of this unconscious , robotic like endeavour in nature. Are we more special than the animals below us on the food chain, or before us in eras like the dinosaurs. Was even the earliest amoeba not as special as us given its importance in the chain of events? This viewpoint, while largely correct in its facts and assumptions, doesn't give any credence to what homo sapiens has become since he has evolved from the ape.Hopefully this paper has made some of a case as to why the two legged big brained organisms that we are have a deep specialness to them. Bibliography Davies, Paul. 1992. THE MIND OF GOD. London: Penguin Books Dawkins, Richard. 2008. MODERN SCIENCE WRITING. Oxford: Oxford University Press Eccles, John C.. 1980. THE HUMAN PSYCHE. Berlin: Routledge Ward, Keith. 2008. The Big Questions in Science and Religion. Pennsylvania: Templeton Foundation Press

Occupational Health and Safety Act

†¢ The Occupational Health and Safety Act provides us with the framework and the tools to achieve this goal.†¢ Changes to the Act in 1990 and subsequent years continued the evolution of occupational health and safety legislation in Ontario. These improvements are based on our experiences.†¢ Occupational injuries and illnesses have been present throughout history: – Ancient Egypt: stonemasons with respiratory problems– Industrial Revolution: introduction of new materials/ processes (asbestos, oils)†¢ OHS first evident in late 1800’s in Ontario with the passage of legislation establishing safety standards .By the 1900’s every province had laws that regulated heating , lighting, ventilation, hygiene, fire safety, and accident reporting†¢ 1974 was the start of the OHS system that we see today. The Royal Commission on the Health and Safety of Workers in Mines was formed by the Ontario government.†¢ This commission was the first to articulate the 3 principle rights of workers. These 3 rights still enshrine out current legislation and provides the basis for the OHS programming in Canada.1. The right to refuse dangerous work without a penalty2. The right to participate in identifying and correcting health and safety problems3. The right to know about hazards in the workplace Current OHSA. The Occupational Health and Safety Act (OHSA) was created to ensure a safe working environment†¢ Encompasses several regulations to cover various industries, working environments, and hazards†¢ Allows for quantifiable guidelines on exposure to hazards †¢ Used in combination with other Acts and Codes to maintain every worker’s basic right: to leave work in the same state they entered Tragedies that changed the Safety Movement. †¢ Elliot Lake Minor Strike – 1974 – Workers on Strike to protest deplorable health and safety conditions. Catalyst for the health and safety act. †¢ Westray Mine Disaster 1992 – was the result of actions, omissions, mistakes, incompetence and neglect. Methane gas ignited killing 26 miners. Took several years (2003) amendment to the criminal code now hold corporations and their senior officers accountable for criminal negligence in the workplace. Internal Responsibility System (IRS). The internal responsibility system is the underlying philosophy of the occupational health and safety legislation in all Canadian Jurisdictions. Its foundation is that everyone in the workplace –both employees and employers –are responsible for his or her own safety and for the safety of co-workers Work and Workplace Not Covered. †¢ Work done by the owner or occupant, or a servant, in a private residence †¢ Farming operation†¢ Workplaces under the federal government– Post offices– Airlines and airports– Banks– Some grain elevators– Telecommunication companies– Trucking, shipping, and railway– Federal workers are covered under a different law: The Canada Labor Code The Rights of Workers. †¢ The Right to Participate: Workers have the right to part of the process of indentifying and resolving workplace health and safety†¢ The Right to Know: Right to know about any potential hazards to which they may be exposed. This is done through WHMIS†¢ The Right to Refuse Work: Right to refuse dangerous work. Duties of Employers. †¢ The Act imposes duties on those who have any degree of control over the workplace, the materials, and equipment in the workplace and direction of the workforce.†¢ There is a general duty on employers to take all reasonable precautions to protect the health and safety of workers. 12Duties of Supervisor. †¢ Supervisor shall ensure that the workers works in the manner and with the protective devices, measures and procedures required by this Act and the regulations; and†¢ The worker uses or wears the equipment, protective devices or clothing that the worker’s employer requires to be used or worn. Duties of Supervisor. †¢ Advise a worker of the existence of any potential or actual danger to the health or safety of the worker of which the supervisor is aware;†¢ Provide a worker with written instructions as to the measures and procedures to be taken for protection of the worker; and†¢ Take every precaution reasonable in the circumstances for the protection of a worker. †¢ Work in compliance with the provisions of this Act and the regulations;†¢ Use or wear the equipment, protective devices or clothing that the worker’s employer requires to be used or worn;†¢ Report to his or her employer or supervisor the absence of or defect in any equipment or protective device of which the worker is aware and which may endanger himself, herself or another worker; and†¢ Report to his or her employer or supervisor any contravention of this Act or the regulations or the existence of any hazard of which he or she knows. TO AVOID:†¢ Using or operating any equipment, machine, device or thing or work in a manner that may endanger himself, herself or any other worker; or†¢ Engaging in any prank, contest, feat of strength, unnecessary running, or rough conduct. 16Joint Health and Safety Committees. †¢ A joint health and safety committee is required:†¢ At a workplace at which twenty or more workers are regularly employed;†¢ At a workplace with respect to which an order to an employer is in effect under section 33; or†¢ At a workplace, other than a construction project where fewer than twenty workers are regularly employed, with respect to which a regulation concerning designated substances applies. Duties of the Committee. †¢ Identify situations that may be a source of danger or hazard to workers.†¢ Make recommendations to the employer and the workers for the improvement of the health and safety of workers.†¢ Recommend to the employer and the workers the establishment, maintenance and monitoring of programs, measures and procedures respecting the health or safety of workers.18Composition of the committee†¢ A committee shall consist of:– At least two persons, for a workplace where fewer than fifty workers are regularly employed.– At least four persons, for a workplace where fifty or more workers are regularly employed.

What is the general public's perception of US Army's educational Dissertation

What is the general public's perception of US Army's educational levels compared to civilians in corporate America - Dissertation Example Study what is required and revise.   -Comments part II  - CHANGED THE TITLE I like reading the words Action Research in the titles of theses studies, but I do think yours can be improved upon as it almost reads like two sentences or a fragmented sentence. I mention it as the title is so very important for setting the tempo with the reviewer and more importantly for future researchers to search on for further study. I would recommend something like:   An Action Research study to Bring about Change in the Public’s Perception of soldiers in the United States Army compared to Civilians Working in the Public Sectors.   Or I might even drop the latter part:   An Action Research study to Bring about Change in the Public’s Perception of soldiers in the United States Army. compared to Civilians Working in the Public Sectors.   As to the study itself I think Bruce made some good points to be considered. Overall I would look to minimize the content here and there and a lways have the focus to be on answering the instructions on the left side of teach text box. The reviewer will look at that as their focus in approving and if it too wordy and not to the point, it makes it harder for them to do.   -Comments part III   This is strange but I do not see her name, contact information, etc. on the SMR. That page is missing.   {PLEASE ADD THIS BEFORE SUBMITTING} This may not be appropriate here, but the References are not in APA style. CHANGED   The whole foucus seems to be on Army officers when the largest number of Army personnel are enlisted personnel. In dispelling one of the myths that Army personnel are not highly educated, the large percentage of officers with college degrees is cited. Are we talking about the whole...Due to these reasons, many individuals do not consider the army to be an active career option for them. (Muth, (2011). However, this is far from reality. This stereotype was formed among people, because of such a portrayal by war movies and mass media. (Buffalo Soldiers, 2001.) In recent times, the whole approach of the army has changed towards education and a high number of personnel are well educated individuals are a part of the army. Moreover, the environment within the army also provides a number of opportunities to the personnel to pursue further studies and improve their academic qualifications. same in the civilian world. A research is needed to understand how and why civilians have this perception about the Army personnel; then, it is necessary to educate them about how the perception is wrong. Bringing about this change of perception can make a big change not only to the way people look at the soldiers, but it can also motivate general public to be a part of the army. While it is understandable that it would be a very daunting task to educate a large number of people, it is possible to start out at a small level and see if that brings about a level of difference. (Muth, 2011).

Japanese laws promote the racist treatment and cultural genicided of Essay

Japanese laws promote the racist treatment and cultural genicided of minorities living in Japan - Essay Example Japan’s health insurance and pension laws are designed in such as way that they discriminate against those who are not Japanese citizens or long time Korean residents. The cultural genocide of minority populations in Japan is largely due to ineffective and disorganized bureaucracy, though there are some cases of outright abuse and mistreatment, particularly among migrant workers and those who do not speak the language. There are also cost advantages in not allowing those who are not Japanese residents to receive benefits. Employers must pay into the welfare pension or national pension, matching equally the amounts that employees pay. For some small businesses this is too costly, so paperwork for immigrant workers is never completed. Immigrant workers often receive lower wages, which is also of financial benefit to struggling small and medium size businesses. Though such labor practices are considered illegal, many small businesses take the risks by continuing discriminatory wa ge practices and failing to report all employees Workers who do pay into one of the pension systems must do so for 25 year before they can receive benefits. Those who are displace from their home countries later in life will never receive benefits as elderly citizens.

Lesson Plan Assignment Example | Topics and Well Written Essays - 500 words - 1

Lesson Plan - Assignment Example Since the lesson comprises of new information, guided practice in identification of organisms and their habitat. The prerequisites for this experience are that the students will only require basic reading and observation skills. The diverse nature of the learners and their abilities do not necessarily limit their use of a variety of senses. Employing this fact will enhance learning in this situation. The assessment tool will be informal questioning and demonstration of knowledge and understanding. The students will be needed to indicate the kinds of habitat a presented organism is likely to be found. This makes use of cultural and ability diversity and helps improve class participation and performance. The lesson pre-requisites requires that only observational and basic reading skills will be needed. Since some of the learners with low-level reading skills and those with learning disabilities may not understand the information. The teacher will use simple instructions, to verbally communicate with these specialized groups and pointers to indicate the diagrams on the PowerPoint slides or mages. The lesson plan has incorporated group work as the primary strategy to ensure that all the learners are actively involved in the learning activities (Schultz, 2009). The groupings have taken into considerations the various forms of cultural, religious and gender diversities among the learners. Being less demanding in terms of entry requirements and pre-requisite allows all the students, with their diverse needs and abilities to take part. The lesson plan therefore identifies three active participation strategies which are group work, demonstrations and return demonstrations and question-answer sessions. This allows the learners not just to listen to the teacher but also to take part in the learning activity as well (Schultz, 2009). The lesson

Chinese literature response 2 Essay Example | Topics and Well Written Essays - 500 words

Chinese literature response 2 - Essay Example And still it turns out to be a psychological novel that can marvel any European novels of that time .The advantage of the novel in traditional Chinese literature was that, it only held a peripheral position in the literary system. Thus novelists could explore new themes with more freedom, from which the orthodox modes of writing shied away. â€Å"The story of the Stone† is a typical example of a novel exploring poetically the unorthodox themes, of romantic, passionate love and emotions in the Chinese classical literature. In its opening itself the novel introduces the main theme of passionate love. It begins by telling the reader about a magical stone that can move by its own, change size and can even talk. It was cast off from the heavens by the Goddess Nu-Wa who was repairing the sky with stones. This particular stone was the only excess one left when she finished her work. The stone had magical qualities because it had been touched by a Goddess. The magical stone was distained to be incarnated into a human being. As the stone waits for its future destiny, near a pond it falls in love with a flower. The theme of love is thus introduced at the very beginning of the novel. The stone gets incarnated as the minor noble man Jia Bao-yu of the influential Jia family, a cultured wealthy family in early Qing dynasty China. The flower gets incarnated as Lin Dai –yu who is related to the Jia family but is a commoner. The novel centers around these two teenagers, who though unaware of their heavenly ori gins, try to come to grips with the human destiny on earth through very ordinary daily events in their lives. The caricature of Jin-Bao-yu is interesting and unique. He is the heir to the family. He is handsome, but very impertinent. The heir of the family should get very high education and pass the civil service examinations. But he is a spoilt boy, spoiled by his grand mother. While all boys of his age study, he spends time in the women’s quarters enjoying the

Marketing Theory Term Paper Example | Topics and Well Written Essays - 2000 words

Marketing Theory - Term Paper Example Keeping in mind the concept of marketing theories and techniques, the establishment and operation of a new business venture would be discussed. The new business venture selected for this study is a book store. 1.2 Business Idea: Book Store The new business idea that has been considered for this study is a book store that would be set in California. The name of the book store would be â€Å"Book Worm†. However, setting up a business requires following the marketing theories and utilizing the strategies. In this section of the study, specification related to the new venture has been stated. 1.2.1 Mission and Objectives Book Worm’s mission is to offer quality books at the lowest possible price to the customers in California. The company would additionally allow customers to exchange old books and projects or assignments for their requirement (books, CDs and magazines). In order to attain this mission of the company, the objective of Book Worm would be: To offer hassle free purchase of new as well as second hand books, assignments and magazines at an affordable cost. To offer the students every university books and reading materials those are important to them at least possible price To offer online shopping experience to the customers along with the store To offer home delivery of products ordered within a specific area To attend break even in business within an year of commencing business To generate positive revenue at least after 4-6 months of inception To gain considerable amount of goodwill in comparison to the other competitors in the market (Ahmed 30-43). 1.2.2 Products and Services Book Worm will offer products as well as services. The products will range from text books (new as well as second-hand) for purchase, class notes, text books, audio book CDs on rent, etc. The text books available would include fiction and non-fiction books, subjects like business, physics, accounting, management, marketing, engineering and many more would be availa ble. These products would be available through the store of Book Worm. However, services like information regarding textbooks or class notes for rent or sale, web links for assignments, or solved assignments would be available for sale on the website of Book Worm. Book Worm would be offering a wholesome academic assistance to the students (Barkema and Vermeulen 7-26). 1.2.3 Suppliers Suppliers have a major role to play in the marketing environment because they are one of the integral players in the supply chain. Book Worm would be selecting the book wholesalers in California to avail the books for the customers. The second hand books or old class notes and assignment can be procured from the students, so they will play the role of suppliers in this case. However, as the business grows in terms of size and revenue, Book Worm can also directly procure books from the publishers and their stockists (Belin and Pham 44-50). II: MARKET ANALYSIS This section of the study plays a major role in the discussion of marketing theory because

Learners Motivation within the EFL Setting Term Paper

Learners Motivation within the EFL Setting - Term Paper Example The intention of this study is motivation as an effective tool in enhancing student learning, particularly in the EFL educational setting. Through learning new instructional techniques and methods to improve teaching and learning, one has encountered several researches written by educators on the subject of learners’ motivation. In Suslu’s article entitled â€Å"Motivation of ESL Teachers† published in The Internet TESL Journal, the author clearly cited definitions of motivation as: â€Å"some kind of internal drive which pushes someone to do things in order to achieve something; a term that is used to define the success or the failure of any complex task; deal(ing) with three matters: (1) what energizes human behavior; (2) what directs or channels such behavior; and (3) how this behavior is maintained or sustained.The theoretical framework of motivation has spurred one to apply crucial concepts within the educational setting and design teaching strategies that would enhance learning and students’ academic performance. From the practical application, one realized that when time, effort and resources are utilized to motivate learners within the learning environment, academic performance is enhanced as manifested through reflecting higher grades and increased comprehension and retention. Using this as the conceptual framework, one aims to determine and assess secondary researches on the subject within the EFL learning environment.... The challenges faced by an educator include determining the unique educational needs of the students and the pace by which students comprehend and absorb the theories being relayed. Through learning new instructional techniques and methods to improve teaching and learning, one has encountered several researches written by educators on the subject of learners’ motivation. In Suslu’s (2006) article entitled â€Å"Motivation of ESL Teachers† published in The Internet TESL Journal, the author clearly cited definitions of motivation as: â€Å"some kind of internal drive which pushes someone to do things in order to achieve something (Harmer, 2001, p. 51); a term that is used to define the success or the failure of any complex task (Brown, 1994, p. 152); deal(ing) with three matters: (1) what energizes human behavior; (2) what directs or channels such behavior; and (3) how this behavior is maintained or sustained (Steers and Porter, 1991, p. 6)† (cited by Suslu, 2006, par. 2). The theoretical framework of motivation has spurred one to apply crucial concepts within the educational setting and design teaching strategies that would enhance learning and students’ academic performance. From the practical application, one realized that when time, effort and resources are utilized to motivate learners within the learning environment, academic performance is enhanced as manifested through reflecting higher grades and increased comprehension and retention. Using this as the conceptual framework, one aims to determine and assess secondary researches on the subject within the EFL learning environment. Part II: Method of Collecting the Literature One recognized that the veracity and credibility of authoritative sources on a

Race in America Essay Example for Free

Race in America Essay The racial issues have become less significant in todays society than in earlier days among the American people. In todays society, many improved racial equality measures have been taken in order to ensure that the people of the United States are treated as if in one social group. Although many actions have been done to improve the equality of the people of America, racial issues still exists. Race in my opinion is the perception that an individual have towards any social group and can see differences from a visual aspect. Even though racial profiling, in the earlier days were a top issue in America, it is dying out and is replaced with the equal standards of todays society. When people come in to contact with one another they tend notice differences they see in one another. These differences can be attributed to the genotype and phenotype variation between people. It tends to not be biologically significant to divide humans in to racial groups it is more of a social concept. The various characteristics such as skin color, shape of face, hair and eye color, nose shape and hair form are used in categorizing people in to specific races. Race is a powerful social concept that affects many aspects of our culture now and in our history. In the past you would see much more endogamy due to breeding isolates. But now with more social acceptance and modern transportation we are seeing much more exogamy. This in turn has widened the gene pool and allowed much more genetic variation. With these changes come less of a chance and or preference for inbreeding like we have seen in our history. Inbreeding tends to increase the chances for the offspring to have genetic disorders there for is harmful to the population. The problem with this social categorization system it tends to lead to certain races believing their traits are more favorable. Once it is believed that one race is better than other that type of thinking leads some to believe in biological determinism. Many wars have been found over the years because a group of people thought they were superior to another. Completely stupid concept but some simply cannot see beyond it. A prime example of this is the eugenics that was being practiced by Hitler. He convinced and or scared an entire nation in to persecuting the Jewish people of Germany. He believed that he was improving the Aryan race by his horrific actions. Which to be honest has always confused me. A man wanting to rid the world of dark haired non Aryan looking people, yet he himself did not fit in to his own category. It seems to me that concentrating on our differences only opens the door to dividing us. We must learn from the past and look toward bettering the future, for all of our sakes.

St.Marks Gospel Essay Example for Free

St.Marks Gospel Essay Introduction Experts on the Bible do not agree bout St. Mark, his Gospel and his message. However, most of them accept that Marks Gospel was written first. Other question such as who Mark was, where he lived, when he wrote and what sources he used are given different answers by different scholars. My project is based on the research I have done. Part One Saint Mark The Man What do we know about St. Mark? St. Mark was the interpreter of Peter but was not an eyewitness to the Ministry of Jesus. What was his other name? St. Marks other name was John. His full name was John Mark. In what period did he live? Mark lived in the 1st century AD. His exact dates are unknown but most experts state that his gospel was written between 60 and 70AD. A lot depends on the interpretation of some passages in Marks Gospel. So other experts argue that the gospel may have been written up to 80AD. Experts believe that Jesus died about 33AD. Experts believe that in 64AD, the Emperor Neero started to persecute Christians in Rome. Experts believe that in 70 AD, Romans destroyed Jerusalem, capital of Catholics. Most experts say Marks Gospel was written for people or Catholics who were suffering. Mark seems to refer to the destruction of Jerusalem. Therefore, Marks Gospel must have been written between 70-72AD. Where did he live and work? It is complex. There is no real agreement to the answer of his question. 70% of writers of the Gospel say Mark got a lot of his information from Peter, the leading apostle. If Mark got his information from Peter, the Gospel is accurate. Mark was with Peter in Jerusalem at the start of the Gospel. Mark lived in Jerusalem. At the time, it was very easy to travel. Peter went form Jerusalem to Rome. Mark could have gone with him. Traditionally, Mark ended up in Egypt. What stories and traditions are there about him? We do not know much about him because we did not know much about people at that time. Mark was also a popular name. Some traditions are quite reliable. After Peter and Paul were executed in Rome, Mark probably left and went to Egypt. Afterwards, Marks new home was Alexandria. Mark started to develop a church and he became a bishop. The persecution for Christians also took place in Egypt. Mark was then arrested and to be tortured until he gave up his faith. Then he was killed. In the 9th Century AD, people from Venice were looking for a body of a Saint. They dug up Mark and took him to Venice and buried him there; they built a famous cathedral around it this was called St Marks Cathedral. A winged lion is the symbol of Venice. When is his feast day celebrated? Marks feast day is on 25th April. Of what is he the patron saint? Mark is the patron saint of the Italian cities Aquileia and Venice. What symbol is used to represent him? The lion is used to symbolise him. What famous city and cathedral is dedicated to him? The Egyptian church claims Mark as its founder, and from the 4th century AD, the see of Alexandria has been called cathedra Marci (the chair of Mark). Part Two Saint Marks Gospel In what language is the Gospel written? Marks Gospel was written in Greek. Everyone who studies Marks Gospel in Greek agrees that the language and vocabulary used is uneducated. Marks first language mightve been Aramaic, spoken in Palestine. Maybe it was written down. The Emperor spoke in Greek. Why did he write the Gospel? It is suggested that Mark wrote the Gospel to comfort the Christians in Rome who were facing all kinds of problems, including the death penalty, for practising an illegal religion. What does Gospel mean? Gospel means good news Where did he get the information for the Gospel? Most scholars say, it was all an oral tradition or a written tradition, which he then used for his Gospel; the written tradition is called à ¯Ã‚ ¿Ã‚ ½r-Mark. Oral tradition may be from Peter or other Christians. What are the contents of the Gospel? Chapter/s Contents 1:1-13 Jesus baptism and temptation. 1:14-3:35 Initial opposition to Jesus teaching in Galilee. 4:1-34 Jesus teaches using parables. 4:35-8:26 Jesus performs miracles and healings amid growing opposition to his work. 8:27-38 Peters confession; the cost of discipleship. 9:1-13 The Transfiguration 19:14-10:52 Jesus teaches and prepares his disciples. 11:1-12:44 Jesus enters Jerusalem, cleanses the Temple, and engages in argument. 13 Jesus teaches of future events (the Markan apocalypse). 14-15 The Last Supper, Jesus arrest trials, and crucifixion. 16:1-18 Empty tomb (original ending). 16:9-20 Resurrection appearances. How long is the Gospel? The Gospel is 16 chapters long. It is 546 verses long. What is different about Marks Gospel from those written by Matthew and Luke? Marks Gospel is quite short. His Gospel begins with Jesus being baptised, aged about 30. In Matthew and Luke, Jesus is being born. There are lots of events, which happen in Matthew and Luke, which are not written in Marks Gospel. Mark, Matthew and Luke are all Synoptic. John isnt. What is the problem about the ending of Marks Gospel? It ends with 1:1 16:8. In Greek it ends with three dots; it was almost as though it finished with and. In 16:9-20, the vocabulary changes and the style of writing changes. 16:9-20 was added later on. Most experts say he mightve possibly died or the end of the parchment was torn off. Part Three The Message of Saint Marks Gospel What example did Jesus give of suffering for the sake of others? Mark 14:32-52 Jesus accepted the will of his Father in heaven even though it meant he would suffer and die. What did Jesus mean by the Kingdom of God and how do people get in the Kingdom? Mark 10:17-27 People have to follow the Commandments, give away all possessions to the poor and then to follow Christ. Trust in riches is misplaced. How easy or difficult is it to be a disciple of Jesus? Mark 8:34-38 It is very difficult because they had to leave everything, they could even lose their life. What did the 12 Apostles have to do in following Jesus, and how do Christians leaders carry on their work today? Mark 6:7-13 They were to go out and preach not taking anything with them and not to force their presence where they were not welcome. Why was Jesus opposed to some of the religious laws of his day? Mark 3:1-6 It was right to do good on the Sabbath. The laws believed that the Sabbath was a holy day and should be observed by not doing anything other than going to the Synagogue. Who did Mark believe Jesus to be? Why is this important for Christians today? Mark1:1 Mark believed Jesus to be Jesus Christ, Son of God. Faith is based on this belief.

The Computer Aided Process Planning

The Computer Aided Process Planning Process planning is common task in discrete manufacturing. It is performs the task of determining the sequence of individual manufacturing operations needed to process a given part or product. The resulting operation sequence is documented on a form typically referred to as a route sheet. The route sheet is a listing of the production operations and associated machine tools for a workpart or assembly. In traditional process planning, there arises a problem of variability among planners. In addition to this, there are often difficulties in the conventional process planning procedure. New machine tools in the factory render old routings less than optimal. Machine breakdowns force shop personnel to use temporary routings and these become the documented routings even after the machine is repaired. For these reasons and others, a significant proportion of the total numbers of process plans used in manufacturing are not optimal. Because of the problems encountered with manual process plann ing, attempts have been made in recent years to capture the logic, judgment, and experiences required for this important function and incorporate them into computer programs. Based on the characteristics of a given part, the program automatically generates the manufacturing operation sequence. A computer aided process planning (CAPP) system offers the potential for reducing the routine clerical work of manufacturing engineers. At the time, it provides the opportunity to generate production routing which is rational, consistent, and perhaps even optimal. (Groover) Computer-Aided Process Planning (CAPP) Modern manufacturing is characterized by low volume, high variety production and close tolerance high quality products. Computer Integrated Manufacturing (CIM) is recognized as an effective platform for increasing manufacturing competitiveness. Computer Aided Process Planning is an essential key for achieving CIM. The integration of design, computer aided process planning (CAPP) and production planning and control (PPC) is becoming essential especially in a concurrent engineering environment where many product life cycle factors are of concern. An overview of the major development thrust in CAPP is presented along with some of the evolving trends and challenges such as rapid, generic, dynamic and/or distributed process planning. Related issued of quality and evolving standards are also discussed. CAPP works at the interface between CAD and Cam. It takes Cad data, converts it to production data, and feeds the later to a production system. Fig shows a CAPP model based on this interface concept. The CAPP model utilizes the flow shown in the fig. to convert Cad data into production data. After the CAD model is created, it is prepared for transfer into CAPP model. This preparation step is performed by a preprocessor, and it could involve producing an IGES or STEP file that the CAPP model can read. This step is necessary because both the models are independent of each other. CAD data also needs to be prepared to obtain the proper product definition as required by the CAPP model. The CAPP model applies its knowledge and rules to the prepared CAD data to produce its output, the process plan. The CAPP model performs necessary post processing operations on its output to produce output that production and scheduling systems can read and utilize in their own activities. Fig. shows that the components of the CAPP model are independent of both the CAD and production system. Thus the model requires two conversion steps: one to convert Cad data, and the other to convert the CAPP output itself. (Mastering CAD/CAM, Ibrahim Zeid) CAD system Pre-processor Production planning and scheduling Postprocessor Planning rules Input Output CAPP Knowledge CAPP model CAPP Approaches: (1) Variant CAPP (also called as Retrieval-type approach) Retrieval type CAPP systems use parts classification and coding and group technology as a foundation. In this approach, the parts produced in the plant are grouped into part families, distinguished according to their manufacturing characteristics. For each part family, a standard process plan is established. The standard process plan is stored in the computer files and the retrieved for new workpart which belong to that family. Some form of parts classification and coding system is required to organize the computer files and to permit efficient retrieval of the appropriate process plan for a new workpart. For some new work part, editing of the existing process plan may be required. This is done when the manufacturing requirements of the new part are slightly different from the standard. The machine routing may be the same for the new part, but the specific operations required at each machine may be different. The complete process plan must document the operations as well as the seque nce of machines through which the part must be routed. Because of the alterations that are made in the retrieved process plan, these CAPP systems are sometimes also called by the name variant systems. Part family matrix file Part family search User enters part code number. Machine routing file Standard machine routing retrieve Operation sequence file Standard operation retrieve/edit Other application programs Process plan Process plan formatter Figure will help to explain the procedure used in a retrieval process planning system. The user would initiate the procedure by entering the part code number at a computer terminal. The CAPP program then searches the part family matrix file to determine if a match exists. If the file contains an identical code number, the standard machine routing and operation sequence are retrieved from the respective computer files for display to the user. The standard process plan is examined by the user to permit any necessary editing of the plan to make it compatible with the new part design. After editing, the process plan formatter prepares the paper document in the proper form. If an exact match cannot be found between the code numbers in the computer file and the code number for the new part, the user may search the machine routing file and the operation sequence file for similar parts that could be used to develop the plan for the new part. Once the process plan for a new part code number has been entered, it becomes the standard process for future parts of the same classification. In figure the machine routing file is distinguished from the operation sequence file to emphasize that the machine routing may apply to a range of different part families and code numbers. It would be easier to find a match in the machine routing file than in the operation sequence file. Some CAPP retrieval systems would use only one such file which would be a combination of operation sequence file and machine routing file. The process plan formatter may use other application programs. These could include programs to compute machining conditions, work standards, and standard costs. Standard cost programs can be used to determine total product costs for pricing purpose. A number of variant type CAPP systems have been developed. These include MIPLAN, one of the MICLASS modules, the CAPP system developed by Computer Aided Manufacturing-International, COMCAPP V by MDSI, and systems by individual companies. (2) Generative process planning systems Generative process planning involves the use of the computer to create an individual process plan from scratch, automatically and without human assistance. The computer would employ a set of algorithms to progress through the various technical and logical decisions toward a final plan for manufacturing. Inputs to the system would include a comprehensive description of the workpart. This may involve the retrieval of part code number to summarize the workpart data, but it does not involve the retrieval of existing standard plans. Instead, the generative CAPP system synthesizes the design of the optimum process sequence, based on an analysis of part geometry, material, and other factors which would influence manufacturing decisions. In the ideal generative process planning package, any part design could be presented to the system for creation of the optimal plan. In practice, current generative-type systems are far from universal in their applicability. They tend to fall short of truly generative capability, and they are developed for a somewhat limited range of manufacturing processes. The integration of process planning and scheduling. Kumar Rajotia, (2003, p.297) contend that existing CAPP systems fails to consider scheduling while developing a process plan. It is done separately after the process plan has been generated, and therefore, it is possible that process plans so obtained may not be most favourable from the scheduling point of view. If process plans are generated without careful thought of machine shop floor information, many problems arise within the manufacturing environment. Some of the difficulties encountered are as follows: (i) Process planners assume that there are unlimited resources on the shop floor. Hence they plan for the optimum alternative process. Hence there is reputation in the selection of desirable machines by the process planners. When these process plans are executed, it results into an ideal machines and overloaded machines at shop floor and thus these optimal process plans become infeasible. (ii) Basically process plans gives importance to the technological requirements of the task while scheduling involves the timing feature of it. This results into the conflicting objectives of the two. (iii) The flow of the orders through the workshop suffers from disruptions caused by bottleneck machines, non-availability of tools and personnel, or breakdowns of machines and equipments. Hence the ready schedule becomes invalid and it has to be recreated. (iv) In many cases for both CAPP and scheduling, a single criteria optimization should be used to obtain desirable solutions. However, the real time production surrounding is best represented by considering simultaneously more than one criterion. (v) The time difference between the planning phase and execution may lead to difficulties. Due to the dynamic nature of production surroundings, it is very likely that when the design is prepared to manufacture, the constraints used in developing the plan have already been altered greatly, thus making the plan sub-optimal or totally disabled. Many researchers have tried to integrate process planning with scheduling. Some of the important contributors are by Torri et al. Halevi and Weill , Chryssolouris and Chan , Sundaram and Fu, Tonshoff et al., Khoshnevis , Khoshnevis and Chen , Liao et al., Usher and Fernandes ,Gu et al. and Yang et al. Methodology The method to integrate scheduling with CAPP by including the shop floor conditions of machines, i.e., initial cost, availability, operating cost, cycle time and breakdown conditions while allotting machines to various processes to obtain process plan is explained in this paper. This assists in developing feasible plan. This method may be called on-line process planning. On-line machine scheduling This step involves the alteration of the process to ensure that machine assigned is the best possible option among the others to perform the task after the scheduling criteria is considered. The selected machine should not violate the process planning criteria i.e. it should be capable to achieve the required tolerance and surface finish for the particular operation. The expected result of integration is to response rapidly and closer adherence to deadlines by reducing the mean time flow and the number of tardy jobs. In this system a scheduling factor, Â µ, is obtained as: Where C = cost of the machine, Co= operating cost of machine per unit time, T= the average cycle time for performing the operation on a machine, N= the number of alternative machines that can prepare the job. X1-X4 are the important ratings given to respective variable on a scale of 1-10 (1-least important and 10-most important). The machine with the highest value of scheduling factor is selected for a particular operation. This factor is directly proportional to C and inversely proportional to Co, T and N. The rationale for the direction of proportionality in this equation is explained below. Cost of machine (C): the purchasing value of the machine. It is important to utilize the companys investment effectively. Thus, scheduling factor prefers the expensive machines more. Operating cost (Co): the assignment of operating cost of the machine is an important factor and a machine with lower operating cost is preferred. Cycle time (T): the number of machines with lower cycle time is preferred since they reduce the mean flow time and the number of tardy jobs. The scheduling factor optimizes when the cycle time for regarding machine decreases. Number of alternative machines (N): the machine with lower number of alternatives improves the scheduling factor. Initially, the ideal scheduling factor is calculated under ideal working conditions known as ideal scheduling factor (Â µI). Ideal working conditions includes ideal tools, machines, cycle time etc. However, in a real time, the working condition may be distinguishable. The scheduling must try to include the actual number of machines with their capacities and features, tools, etc. Based on actual conditions, the actual scheduling factor (Â µA) is calculated. Thus: Ideal scheduling factor Where CIo is the ideal operating cost, and TI the ideal cycle time Actual scheduling Where CAo =actual operating cost TA= actual cycle time. The actual scheduling factor is calculated for all machines competent to do the required operation and the machine with larger value is opted for that operation. The procedure can be summarized as follows: Step 1. Verify for the breakdown condition of machines. A machine under breakdown or maintenance is not selected for assignment. Step 2. Check for the availability of each machine. A machine is considered unavailable when the cycle time of an operation (T) is longer than the time available on the machine (unassigned slots of time on the specific machine). Operation is not assigned for the unavailable machine. Step 3. Check capability of available machines by verifying its accuracy and surface finish produced, available feeds and speeds, dimensional limits and attachments. Step 4. Based on the scheduling factor, transform the ideal process plan into an actual process plan. A hybrid approach to CAPP: The various advantages, disadvantages, features, nuances of a certain type of system are a function of the application more than an inherent quality. This is primarily because we are trying to replicate the human brain of the production planner with an Artificial Intelligence unit. When a person designs the algorithm for a certain type of process, the same might not apply for another process or even the same process but under a different circumstance. Thus this algorithm is clearly at a loss when we use any one structured and rigid format, and is extremely vulnerable to make critical mistakes to changes. This might very well be expensive enough a mistake to offset the cost of automation of the process. Hence, the Hybrid Approach was designed in an attempt to make the algorithm a bit more flexible. This might not have the outright simplicity and speed of a variant approach or the reliability of the generative approach, but it attempts to make up for that by incorporating a high degre e of flexibility as far as adaptation is concerned. The concept is that if we manage to eliminate the demerits of both or other approaches and form an adaptive approach with the merits of all, we should have basic layout of a much more efficient approach to planning of CAPP, or in effect the integration of the processes right from design (CAD) to manufacture (CAM). This is attempted primarily by associating the work-piece in a family like the variant approach, however not as a rigid classification, but only as a generic classification. Here on the approach leans towards the generative approach and accesses predetermined information of all the aspects of manufacturing the particular family of parts. This leaves the designer to make the critical yet quick changes to the essential variables that are involved with the manufacture of the part. The goal is not to generate a definitive path or plan, but to quickly make available an efficient, reliable and feasible skeleton of the required ideal process plan. Hybrid approaches generally follow a heuristic approach where the critical input is the previous output, also known as discovery based decision making. This gives a good opportunity to learn from past experience and results. Thus, as the volumes of production are increased for similar parts, the data available is increased and as a consequence the efficiency of the hybrid approach also increases. Hybrid CAPP Systems: There are many different hybrid approaches applied to production processes in order to gain a seamless flow between CAD, CAM, CAPP and such elements of production process. Pham and Gologlu (2005) designed a hybrid system of CAPP called Proplanner, which adapted the hybrid method of knowledge representation. According to Xun Xu (2009), ProPlanner is restricted to prismatic parts with 2.5-dimensional features. Parts are also assumed to be machined from a near net form, and only simple geometric tolerance (straightness and parallelism) is implemented. Gologlu (2004) extended the ProPlanner system, by using an efficient heuristic algorithm (in the system operation sequencing module) for finding near-optimal operation sequences from all available process plans in a machining set-up. In the adopted approach, a four-level hierarchy was used: feature-level, machining scheme level, operation-level and tool-level Liu, Duan, Lei and Wang (1999) used the analytic hierarchy process (AHP) a mathematical decision modelling tool to solve complicated process planning problems by decomposition, determination and synthesis. (Xun Xu, 2009) Future adaptations of CAPP related to Hybrid approach: The future adaptations of CAD-CAM integration will be largely driven by the requirements of future and the remnant disadvantages of the present systems. The major current challenges that are attempted to be overcome are: Requirement of many post processors for every level of local customization for a part Lack of standardization of syntax Lack of co-operation and common platform development due to commercial environment The potential of the Hybrid Approach to overcome the above: The inherent nature of hybrid systems gives us an advantage to bridge the gaps between non-standard communication lines and to force various independent systems to work together. This in itself is an advantage, however true synchronization can only be achieved with a common effort in the larger interest of more efficient CAPP frameworks. Various efforts to overcome barriers of independent non-standard systems: APT A general purpose language NC program that is independent of the manufacturer. This was a public domain code post-processor that is defined by the ANSI standard. APT was one of the early attempts to drive the machining process on the basis of geometry (Xun XU, 2009). BCL BCL is the numerical control data format standard initiated by North American Rockwell in the mid-1970s, and later became EIA Standard RS-494 in 1983 (Xun Xu, 2009) The co-ordinate system of a tool remains focused on the information that was originally used as the input. Though the system was relatively capable of achieving its goals, at was mainly restricted to the shopfloor. Common platform languages for programming automation tools There have been efforts to make CNC programs portable by use of coding languages that use basic G-codes, which in itself fail to match the merits of higher level languages. APL (Otto, 2000) and OMAC (Michaloski, Birla, Yen,Igou Weinert, 2000) are examplesof such efforts. This concept is based on the common platform on which all decision making processes are based on when planning a process, a typical example of which is entailed as follows: PREDICTING FUTURE TRENDS IN HYBRID APPROACH TO CAPP The problem remains largely to be the lack of synchronization among independent hardware and software elements of the entire system and this force the prospective improvers of CAPP systems to again focus on the ideal framework of a production process and then work their way to try and develop a practical, economical and commercially viable system. It is our belief that in a hybrid approach, such a production engineer will be breaking down the entire integration of CAD and CAM into smaller ideal flowcharts. This ideal flow of processes would be similar to the following example of a post design flowchart PART REQUIREMENTS RAW WORKPIECE MANUFACTURING OPERATIONS AND SEQUENCES MACHINE TOOLS TOOLS/WORKHOLDING DEVICES MACHINING CONDITIONS (Figure 1, Ideal flow chart of post-design sequence) Conclusions and Inferences: This is not to say that the conventional approaches contain demerits and have to be phased out. In fact, the hybrid approach is based on the above for a foundation. It is merely adaptation of techniques based on past experience, changing situations and increasing research. The changes will be incorporated on to present techniques and the same will be done to the hybrid approach based on need. This heuristic approach of adapting continuously and seamlessly with the workflow that integrates design and manufacture is believed to be the future of process planning, which will surely continue to undergo many further changes. However the tendency of one defined system to dissociate itself with the algorithm of another will be drastically reduced in the future. This will make the production process act as one harmonic set of functions rather than various scattered processes which may do well in their own right, but are not functioning in symphony with the rest of the processes.

The Cathedral :: essays papers

The Cathedral I have had many experiences that changed my outlook towards life. One of them was when I went to London, England. It was called St. Paul’s Cathedral. I had never been to a â€Å"cathedral† before, and I didn’t especially care to go and look at one. But my coach made me, and when we got there I heard a voice in my head yelling, â€Å"You’re going to hate this!† Regardless I was there and without chance to leave, so I figured I might as well try to appreciate it. Boy, am I glad I did because as I stood at the bottom of the enormous concrete steps towards the doors of St. Paul’s Cathedral, I looked up and noticed the resemblance to the capitol building. The dome on top the building looked as if it just kept going all the way to the heavens. Sitting almost on top of the dome were four statues, each pointing true North, South, East, and West. The statues of the Virgin Mary, made of gold, immediately caught my eye. I couldn’t help noticing their beauty, as I looked upward. The doorway to the cathedral resembled an enormous Indian arrowhead. There were sculptures lining the inner arches of the doorways. Each sculpture was done so intricately it looked as if it was the sculptor’s crowning achievement. On the outer edge were carvings of angels all the way to the top. Each one stacked above the other and all in different poses. Just to the left was the next row of sculptures, this one of people standing one above the other playing instruments. The third row was much like the first, of angels, except every sculpture was different and each looked frozen in time as if it was waiting for the perfect moment to come back to life. Directly above the doorway was a three level carving. The first, on the bottom, was of common people, all facing towards the center and looking as if they were begging for forgiveness from God. The second level, done on a much larger scale, was of the Disciples of Christ. Dressed in robes and all sitting down in chairs with their scruffy beards looking outward as if they were a council ready to judge me. The third level was of Christ himself. Angels, all praising him and tending to his every need surrounded him.

The Importance of Informal Education Essay -- essays papers

The Importance of Informal Education Informal education has for a long time been considered very controversial in the education world and looked upon as just for entertainment. Informal education is commonly defined as learning that takes outside of formal school settings. Informal education can be things such as field trips to science centers, aquariums, museums, zoos, or planetariums. All of the following places are considered to be "informal settings" because they are all outside the classroom area. An educational curator at a small museum in Jackson Hole, Wyoming is as much an informal educator as a director of educational programs for the Smithsonian Institution. Often informal educators are retired K-12 teachers that have received additional training and have therefore been thrust into a more prominent role to teaching the nation’s students about mathematics and science. Many people look at field trips as pointless and unbeneficial to students at any age. But many will argue that informal education is only helpful when students have prior knowledge of the subject from formal education before going out of the classroom to learn. The role of prior knowledge in learning is considered of utmost importance in designing effective educational programs. Informal education is very common with science subjects. Most students cannot understand scientific principles by reading out of a book because textbooks and paper handouts can be very dry and boring. Going on field trips to informal settings reinforces what students learn from their teachers and help them understand the topics better. Public understanding of science is considered to be one of the most important issues facing educators in today’s technological world. It is see... ...ormal education to step up and play a more significant role. Informal education activities should no longer be looked upon as "a day away from school" but rather an opportunity to further learning and have fun doing it. Informal education settings are unique from the usual classroom location so it is refreshing to learn in a different place, just like so many students enjoy when they learn as a class outside in the warm breeze after a long cold winter. Informal education provides students with a new outlook on learning and makes them more attentive. But more importantly, informal education assists formal education; it does not replace it by any means. While it is hard to find a "perfect exhibit" to fit everyone’s needs, informal educators are doing the best they can. In the words of Frank Oppenheimer, founder of the San Francisco Exploratorium, "no one flunks museum."

Financial Ratios: TESCO and J. Sainsbury Essay

1. Introduction The purpose of this report is to conduct a comparative ratio analysis of the financial statements of J. Sainsbury PLC and Tesco PLC for the year-ending 2013. The financial information that is provided from each company’s annual report and the comparison between them will help possible users of this analysis to understand not only the differences between these two companies but also each company’s weaknesses and strengths. Below, the profiles of the two companies will be referred as well as eight accounting ratios for each company will be presented in order to have the appropriate financial information to analyse. Furthermore, the possible users of this analysis will be identified and all their differing information requirements will be mentioned. Finally, there will be provided a short discussion on the importance of supplementing financial analysis with non-financial considerations and a general conclusion will be made which will contain a summary of the main findings of this report. 1 .1 Tesco’s PLC profile Tesco PLC (Public Limited Company) is a food retail company which operates in nine markets with 923 stores across the world. It employs more over 240,000 people which sell its products giving access to 260 million people (Tesco PLC., 2014). Over the past five years, Tesco has expanded from the UK’s supermarkets into new countries with new products and services including a major non-food business. More specifically, the company has started to sell electrical devices, internet shopping, toys, sports equipment, home entertainment, home shop, cook shop and furniture. Also it provides financial services in cooperation with Royal Bank of Scotland serving 3.4  million customers which reveals the company’s intentions to expand in new markets. 1.2 J. Sainsbury’s Profile Sainsbury PLC is engaged in grocery and related retailing. The company’s activities are organised into three segments which are retailing (supermarkets and convenience), financial services (Sainsbury’s Bank), and Property investments (The British Land Company PLC and Land Securities PLC) (Reuters, 2014). The Company employs around 150,000 people and it operates over 1,000 stores acquiring 572 supermarkets and 440 convenience stores. The Company also acquires an online entertainment company, Global Media Vault Limited and HMV Group plc’s holding in Anobii Limited, a social network and online retailer of e-books. 2. Financial-accounting information and ratios According to Roger Hussey (Hussey, 1999), the financial accounting information is primarily concerned with communicating a ‘true and fair view’ of the financial performance and financial position of an entity to external parties in accordance with established principles, legal requirements and accounting standards. The general purpose of financial statements is to provide information that is useful to a wide range of users for making economic decisions and assessing the organizational management (IFRS, 2014). Accounting ratios are related with this information and their purpose is to describe a quantitative relationship between two values permitting the comparison of company’s performance with the previous years, competitors and with the industry benchmarks. Below, profitability, liquidity, working capital control and financial risk ratios will be presented and compared for the two companies providing the appropriate financial information. 2.1 Profitability and efficiency ratios The main objective of a financial statement analysis is to value a firm’s equity securities which mean that the firm has to ensure its profitability for the future (Mackenzie et al., 2013). Profitability and efficiency ratios are used by financial information users in order to assess the firm’s operating performance. They provide information about how much profit the firm makes in relation with its sales and how efficiently the business is using its assets to generate revenue. 2.1.3 Return on capital employed (ROCE) is a financial ratio that measures the percentage return on the total funds employed in the business and shows how effective management is in generating revenue and controlling costs. TESCO plc has slightly a bigger ROCE percentage than its comparable company J. Sainsbury which fact for some people would be irrelevant but if it will be examined in depth it can be comprehended that TESCO company has a better management because it uses more efficiently its capital. 2.1.3 Asset turnover ratio TESCO GROUP Asset turnover ratio  £m Sales revenue 64,826 Capital employed 22,550 Asset turnover (%) 287,47 % J. Sainsbury Asset turnover ratio  £m Sales revenue 23,303 Capital employed 9,580 Asset turnover (%) 243,24% Asset (or capital) turnover ratio measures how many times the capital employed was turned over during the year to achieve the revenue which fact indicates the efficiency of the company’s deployment of its assets. The above tables show that even though the two companies surpass the rank of one hundred percent which means that their capital employed was turned over at least one time during 2013, TESCO exceeds J. Sainsbury for 44, 23 %. This fact demonstrate that TESCO deploys almost a half time more efficiently its assets than J. Sainsbury and in accounting terms it is explained as 2.87 dollars were generated per dollar of assets 2.2 Liquidity and working capital control 2.2.1 Current ratio TESCO GROUP Current ratio  £m Current assets 13,096 Current liabilities 5,889 Current Ratio x:1 2.22:1 J. Sainsbury Current ratio  £m Current assets 1,914 Current liabilities 3,115 Current Ratio x:1 0.61:1 Current ratio is a liquidity ratio that measures the ability of the company to meet its short-term obligations (liabilities) such as debt and payables with its short-term assets such as cash, receivables and inventory. TESCO’s current ratio is estimated to 2.22:1 and it absolutely does not seem to have any liquidity problem in the business in contrast to J. Sainsbury company which current ratio is estimated to 0.61:1. More specifically, these numbers show that TESCO had 2.22 dollars of current assets for each dollar of current liabilities and J. Sainsbury had 0.61 dollars of current assets for every dollar of current liabilities. These results reveal a liquidity problem that J. Sainsbury has which means that the firm can not pay its short term obligations properly. However this does not necessarily mean that the company will be a bankrupt in the near future if it will not pay its short-term liabilities for some small period of time but it is definitely a bad sign of not good f inancial health and it is required from the company to access more financing sources in order to overcome this problem. 2.2.2 Quick ratio TESCO GROUP Quick ratio  £m Current assets 13,096 Inventories (3,744) Current liabilities 5,889 Current Ratio x:1 1.58:1 J. Sainsbury Quick ratio  £m Current assets 1,914 Inventories (987) Current liabilities 3,115 Current Ratio x:1 0.29:1 Quick ratio is an another liquidity ratio and it is very similar to current ratio but the difference from these two ratios is that quick ratio is more conservative because it shows the relationship between liquid assets (from which the inventory is excluded) and current liabilities in contrast to the other ratio. The results are almost the same except the ratio numbers. TESCO has 1.58 dollars of liquid assets available per one dollar of current liabilities and J. Sainsbury has 0.29 of liquid assets for each dollar of current liabilities. The problem for J. Sainsbury remains the same as the company has a bad finance health because it cannot meet properly its short -term obligations. 2.2.3 Inventory Turnover and holding ratio TESCO GROUP Inventory Turnover ratio  £m Cost of sales 60,737 Inventories 3,744 Inventory Turnover ratio 16.22 J. Sainsbury Inventory Turnover ratio  £m Cost of sales 22,026 Inventories 987 Inventory Turnover ratio 22.31 Inventory turnover ratio measures the times that an inventory was sold and replaced over a specific period of time. A low turnover ratio indicates low sales and simultaneously an excess in the inventory of the company which can lead to liquidity problems. On the other hand, a high turnover shows that the firm either has good sales or it implies ineffective buying of its products which mean that the company buys small quantities of product very frequently for a higher price than this that it would get if it would buying bigger quantities leading to a shortage or an inadequate inventory. TESCO during 2013, has turned over its inventory 16.22 times which is 6.09 lesser than J. Sainsbury’s turnover which is estimated to 22.31 times for the same year. This means that in comparison with J. Sainsbury even though that TESCO is a bigger company, in relation with both companies’ capabilities TESCO seemed to have an excess in the inventory which reveals the fact that the company w as dropped out from its expectations in contrast to J. Sainsbury. More products in the inventory implies more cost for the firms so both of them and more specifically TESCO have to improve its ability to liquidate  its stocks from the inventory. 2.2.4 Inventory holding ratio TESCO GROUP Inventory holding period ratio  £m Inventories 3,744 Cost of sales 60,737 Inventory holding period ratio 22.49 days J. Sainsbury Inventory holding period ratio  £m Inventories 987 Cost of sales 22,026 Inventory holding period ratio 16.35 days Similarly to the inventory turnover ratio, inventory holding period ratio shows the period of time (days) that stocks were kept in the company’s inventory. A low inventory holding period indicates that stocks that were kept in the inventory were for a small period of time. Accordingly happens when the inventory holding period is high which means that stocks in there are kept for a long period of time. According to Japanese industry statistical website (M&A BANK Co. LTD, 2014), the average inventory turnover for food retail companies such as TESCO and J. Sainsbury, is 34.44 days. The fact that TESCO has a bigger inventory turnover is illustrated in the inventory holding period for both companies. For each inventory turnover, TESCO was keeping its inventory for 22.49 days and J. Sainsbury for 16.35.  These results lead to the same conclusions of inventory turnover statements that were mentioned above. 2.2.3 Receivables collection period TESCO GROUP Receivables collection period ratio  £m Trade receivables 2,525 Sales revenue 64,826 Receivables collection period ratio 3.89 days J. Sainsbury Receivables collection period ratio  £m Trade receivables 306 Sales 23,303 Receivables collection period ratio 4.79 days The receivable collection period ratio measures the period of time (days) that the company awaits to collect receivables from its clients. A low receivable collection period indicator shows that the company collects its dues from its clients quickly. If this indicator is too low, then it is understandable that the firm does not offer credit facilities to its clients resulting loss in business. On the other hand, when there is a high receivable collection period indicator it is obvious that the company have some difficulties collecting receivables from its clients. TESCO seems to take its receivables almost one day earlier (3.89 days) than J. Sainsbury (4.79 days) which fact mentions again the difference in the liquidity of these two companies. J. Sainsbury which has a liquidity problem has to collect more efficiently its receivables from customers to empower liquidity  as much possible improving its financial position in the market. 2.3 Financial Risk and debt to equity ratio Financial risk shows the possibility of failure in an investment that an investor would have if he would have invest in a company with debt that would not have meet its financial liabilities (ЛÐ ¸Ã'‚Ð ¾Ã ²Ã' Ã ºÃ ¸Ã'…, 1999). TESCO GROUP Debt to equity ratio  £m Non-current liabilities 14,483 Total equity 16,661 Debt to equity ratio 86.92 % J. Sainsbury Receivables collection period ratio  £m Non-current liabilities 3,846 Total equity 5,734 Debt to equity ratio 67,07 % Debt to equity ratio measures the percentage that corresponds to debt and equity of a company. A high debt to equity ratio means that the company has developed with a big amount of debt which can lead to big interest and would have an impact on shareholder’s earnings or even it would lead to a bankruptcy in an extreme case. In the above table, TESCO shows a debt to equity ratio estimated to 86.92 % and J. Sainsbury 67.07 % which is lower for 19.85 % in relation with the first company. It is obvious that TESCO in  the previous year was aggressively financing its growth than J. Sainsbury which means that the company has many liabilities and it is already on the red line to start facing the consequences of a such high ratio. 3. Users of financial analysis and their information requirements According to Gokul Sinha (Sinha, 2009), â€Å"financial statements are the means of providing information to the various users for their decision making but users are different and accordingly, their needs are also different.† In the below table (Table 1.0) the seven categories of the users of financial analysis will be presented with all of their differing information requirements and potential decisions. 4. The importance of supplementing financial analysis with non-financial statements Non-financial considerations were always a great tool for companies which had the knowledge how to use them. Christopher Ittner and David Larcker (Christopher Ittner, 2000) have stated that by supplementing financial analysis with non-financial statements, the organization creates a closer link to the long-term strategies of it. More specifically non-financial data make the companies to communicate different informational objectives with managers, providing them motivation in order to plan long-term strategies in the future. Moreover they referred that some critics argue that intangible assets such as customer loyalty and intellectual capital are the drivers of success for many companies in different industries and they have to pay more attention on these two. Finally, both authors mentioned about the accompanied noise of non-financial data about which the managers must be aware in order to determine how much success they will get if they make their actions which will lead to a maximizing effect on the organizational performance. 5. Conclusion In conclusion, the profiles and activities of TESCO plc and J. Sainsbury were detailed as well the mean of the financial-accounting information was explained. Furthermore, there were presented two ratios from each of profitability, liquidity, working capital control categories and one ratio that describes the financial risk for both of companies. Afterwards the users of the financial analysis were referred and all of their differing requirements were described. Finally, there was a reference on the importance of supplementing financial analysis with non-financial statements as well as the capabilities of using non-financial considerations. Bibliography Christopher Ittner, D.L., 2000. Mastering Management series. Financial Times. Hussey, R., 1999. Oxford Dictionary of Accounting. Oxford: Oxford University Press. IFRS, 2014. IFRS Foundation. [Online] London: IFRS Foundation Available at: http://www.ifrs.org [Accessed 18 April 2014]. Kirk, A., 2014. Chron. [Online] Available at: http://www.chron.com [Accessed 19 April 2014]. M&A BANK Co. LTD, 2014. EDIUNET Industry Avg. [Online] Available at: http://industry.ediunet.jp [Accessed 19 April 2014]. Mackenzie, B. et al., 2013. Wiley IFRS 2013: Interpretation and Application of International Financial Reporting Standards. New Jersey: John Wiley & Sons. Maynard, J., 2013. Financial Accounting, Reporting, and Analysis. Oxford: Oxford University Press. Reuters, 2014. http://uk.reuters.com. [Online] Available at: http://uk.reuters.com [Accessed 18 April 2014]. Sinha, G., 2009. Financial Statement Analysis. New Delhi: PHI Learning Private. Tesco PLC., 2014. Global Sources. [Online] Available at: http://www.globalsources.com [Accessed 18 April 2014]

Bowles-Simpson Essay

Bowles-Simpson Proposal Essay By the year 2012, the American economy has crossed through large paths of downfall and unsustainability. Many aspects of such inconsistency surround this issue; foreign debt, public spending, and real state price drops are some facts that indicate an unstable economy. Furthermore, current president of the United States Barack Obama has approved a plan that will help stabilize the economy in the long run; this plan has targeted to reduce the federal deficit by cutting spending and raising taxes.Moreover, this plan was introduced in 2010 by co chairs Alan Simpson and Erskine Bowles of President Barack Obama’s deficit commission as stated above, to raise the economy in the long run. As of now, revenue isn’t much of a problem, but spending is. Since debt is rising due to spending (taking only this example), the private sector is put in risk of being put out of the market. This would affect small businesses, which are a strength in the American economy since they will not be able to grow and create more jobs, which simultaneously helps the economy.Indeed, the goal of this plan is to reduce deficit to 2. 2% of the gross domestic product by 2015, reduce deficit growth between now and 2020 by 3. 8 trillion dollars, and reduce debt as percentage of GDP to 40% by 2037. All this is being linked with the reduction of spending and tax rises. Accordingly, this plan induces a huge tax reform due to the fact that the current tax rates would be modified. In addition, the alternative minimum tax would be eliminated, as well as the child tax credit and the mortgage interest deduction.It is calculated that if this is taken in mind, there would be a deduction of $ 1. 1 of tax expenditures and in should increase tax revenues. Consequently, it seems that eliminating the mortgage interest deduction would mark a difference positively since it is one of the key elements funding an overemphasis on homeownership in the United States. On the othe r hand, eliminating the health insurance deduction would cause a healthcare reform. That deduction is actually a pillar of the current employer-based health insurance system. Thus, removing this deduction will orce families move on into the individual health insurance market, if no other adjustments are done. Meanwhile, the proposal expects to raise the cap on taxable wages through 2050 to cover 90 % of all national wages. This would simultaneously increase the program’s revenues and would also increase the total payments going out. Moreover, one thing that the Bowles-Simpson plan aims for revenues to be capped at 21 % of GDP and spending to be brought down to the same level. Such target is actually a redundant number. In order to achieve these cuts, some tactics have been put in the table.One item that increases the revenues in the plan is its provision to include newly hired state and local workers after 2020. This would in the near term tap more tax revenue for the system and in the long run would obligate additional benefit payments. Also, this provision does not contribute to long-term Social Security sustainability. If it were dropped, then the plan would tilt in the direction of cost containment over almost any time period measured. Medicare takes a big part in the proposal since the idea is to hold growth of federal health spending to growth of GDP by 1 %.Such cuts are proposed by paying less to doctors, as well as drug companies, and health care providers. Nevertheless, a reform on social security has put in place as well, and it is to add minimum benefits for minimum wage workers to ensure that they are above the poverty level. In other words, the plan aims to ensure that no one retires into poverty after a full working career. On the other hand, this does not reduce cost but it actually increases them. The plan to reduce costs is to make a balance under the benefits by offering fewer benefits for the more wealthy being.Such action will change the current social security; savings plans will no longer be at a long term for individuals, but a more or less direct welfare program. Hence, the Bowles-Simpson proposal is indeed a fairly tax increase and highly progressive, not to forget that the main goal of this proposal is to eliminate almost all tax expenditures. Putting the numbers on the table, in 2015, the lowest earners would face an average cut in their after-tax income of 3. 4 percent or about $ 400. For middle-income households, there would be a cut of 4 percent on their after-tax income.And on the top of the mountain, while will be cataloged as the highest earners, they would lose about 5. 3 % or about $ 70,000. It seems that the numbers do not lie; the low-income households and the top income households would be hit by a tax increase, while the upper middle class would have a small tax cut of 1 percent. In conclusion, this plan is a step forward with a few points, which I disagree. First, the measurements on tax rat es seem fairly reasonable but it does not seem to mark a tax reform. The tax code is still under its same complexity.It looks like it would bring revenue, but there are still politics to be discussed. Additionally, it does not seem to specify that tax cuts be used to eliminate national debt. On the other hand, it proposes to cut on health care spending since health care costs are pretty high, which simultaneously brings more national debt. As well, I think the proposal have some kind of gaps, but there is also a debate between republicans and democrats, to see if there is a balance in between both sides since republicans do not really like the idea of tax increases, and democrats are unhappy about the spending caps.

Jane Addams and Civic Housekeeping Essay

In the early 20th century, more and more issues began to face cities of the United States. Specific issues that cities began facing more and more included the rise in poor sanitation and health concerns in local tenement housing. In order for women to gain access to the public sphere and emerge out of the private sphere, and gain some sort of status with the men of society, Jane Addams proposed the idea of â€Å"civic housekeeping† which would let women use their skills from the home in order to clean up the issues in local tenement housing and ultimately, in the local government. Growing up in the post-Civil War era, Jane Addams was born into a wealthy family, fueled by her father’s political and business success. Jane was raised in a way, by her powerful father, John Addams, that she was instilled with a strong sense of leadership and pride. John Addams died while Jane was at a very young age of 21, and was changed emotionally for the rest of her life, and it even affected her relationships with men later in life, as she was never married. Jane was very devoted to her father and loved him very much, and their close relationship was important to Jane as she kept his memory for the entirety of her life. While the idea of educating women in the post-Civil War time period was not very popular, Jane Addams was encouraged by her father to attend college at the Rockford Female Seminary. This encouragement was not given with love, but with the idea of John Addams expressing his power and wealth, which enabled him to send his children to college and get an education. Jane was very successful in her time at Rockford University, being an integral part of her college debate team and a huge participant in her classes. Jane Addams, so highly educated and respected among women, and even men in society, was called the â€Å"model of feminine excellence in the American terms4,† and was seen as a savior for women across the United States who wished to spread their roots and do something more important with their lives while serving their country at the same time. Jane Addams was a very intellectual and prominent female for a woman of her time period, considering she attended college, which was uncommon for many females until more recent years. Attending college as Jane Addams did in her time period, was an opportunity that women were just starting to get as colleges for women began to open, in addition to universities already in existence beginning to accept women into their programs5. Addams was seen as a great influence among women in the late nineteenth and early twentieth centuries. She was also viewed as progressive and conventional, which was essential for someone to be in the quickly emer ging, industrializing future of the United States. Her topics of speech were ones that were talked about across the country, and more specifically and especially, at the University of Chicago, where she was praised. Addams’ interest in social activism would lead to her, and a college friend, Ellen Gates Starr, to beginning their first venture in social activism and seen as an act of genius, opening their first settlement house, also known as a â€Å"Hull-House,† in which the name was given due to the previous owners of the homes in Chicago. This Hull-House that Addams and Starr opened would later, while not the first in the United States, become the most known settlement home in the nation. This was only the beginning of Jane Addams’ personal journey into the public sphere, and more importantly, the inspiration for many women to try and start their own journeys towards gaining entry into the public eye and gaining any sort of right that would grant them the abilities to do what the men in their lives, which were their husbands, sons, fathers and brothers have been doing since before anybody could remember. The starting of Jane Addams’ journey was one that would bring only positive impacts to the United States, with a few bumps in the road of course. By starting the tenement houses in Chicago through the Hull Houses, Jane Addams and Ellen Starr had already begun their journey into the  public sphere. Through opening the tenement houses and allowing people to see them and come live in them helped the two women make a name for themselves, with the more well-known woman of the pair being recognized for much more, was Jane Addams herself. Addams saw rights and freedom for women as a â€Å"perfectly possible† thing to attain, as she was optimistic and very assertive on her way to work for women’s equality and rights. The optimism that Jane Addams had was not without a price to pay on her part, as there were many negatives that had to be dealt with along the way like setbacks in acting, legislation, supporters, etc. These settlement housing complexes, along with other emerging municipally supported housing and projects, were failing considerably as time went on, in more ways than not. Ways these housing and government projects were failing were in hygiene and sanitation, in addition to perishable products that went uninspected, like meat and dairy products, which eventually made citizens very ill, and even killed a few. Local factories emitting toxic fumes also did not help the issue at all. Toward the late 19th century, as more and more women began entering the workforce and emerging from the home, into the public sphere, the need for women in local government and important jobs began to be pressed on local leaders. Getting women out of the home, being the private sphere, and into the public sphere through her ideas of â€Å"civic housekeeping† was Jane Addams’ main goal in society. â€Å"Civil Housekeeping,† was a term that Addams used to refer to the cleaning up that women needed to do in tenement homes, local buildings, and more importantly, and more discretely, local government. Addams’ main goal was to eventually bring women into the public sphere and local government, through civil housekeeping. Since men were so fond of keeping women in the home, in order to clean, cook, or even just stay out of the men’s business, women began seeing themselves as possible saviors for issues that cities were facing. The way that women began seeing themselves was through expressing their  skills that they used inside the home and applying them on a much larger scale, which would hopefully assist in resolving the problems in tenement homes and other areas of cities that were being affected by environmental circumstances. Jane Addams proposed her ideas to the men of society by explaining how well women work in the home, be it cooking, cleaning, etc., so why would they not be able to help clean up the tenement homes and other parts of the city, to help out other citizens and keep their families and homes alive. Addams’ of course had the ulterior motive of working her way, along with many more women in society, into the realm of local government, in the hopes of gaining more and more rights for women in the future. The reason that Jane Addams was so influential in her speeches and movements was not only because of the fact that she was educated, but that she had been born of a very rich and politically powerful family in the post-Civil War, which was a time of peril and misfortune for those devastated by the effects of the battles that tore across the south in the Civil War. Although a feminist ideal, the proposal of â€Å"civic housekeeping† was appealing to men in power in the local governments. With many health violations and many previous, failed attempts at keeping up appearances and up to code in municipalities, â€Å"city housekeeping has failed partly because women, the traditional housekeepers, have not been consulted as to its multiform activities.†12 This aspect of women entering the public sphere, as proposed by Addams, was never examined or considered by men because they had always forced the socially constructed gender roles and affirmed that women can and will only stay in the home to perform their family duties. The good and welfare of the people, including their health and living conditions was never considered by men of local government and Jane Addams proposed to change that, in order to rejuvenate and maintain the health and welfare of local citizens, especially the women and children who were suffering due to the failur e to keep up the cities, specifically tenement housing. Another part of Addams’ proposal while discussing women being brought in to clean up the homes, was bringing diverse and multitalented people who can perform many different tasks and complete them well, which would eventually show improvement across the board. In part, this was attractive to the men in  power, because in the long run, it would make them look good. While creating and executing her ideas of civic housekeeping and advocating for many other rights for women like suffrage, Addams was very distinguished from other women only hoping to attempt and succeed as much as she did. Jane Addams was very fortunate to have the quality of being able to successfully execute in fields that women normally did not participate in, which included professionalism and business fields. A key characteristic and factor that Addams possessed to successfully attain her credibility and position in society. Jane today is seen as a woman who cannot be compared to any other woman of her time period, and even today, as some goals that she strived for and eventually attained were only attainable through ways that were common in the early twentieth century, as she used her tenement houses and her local salon to spread word and expand her ideas among people. A product of her time period for sure, Jane Addams was a woman who achieved many things in a society that discriminated against and belittled women. Addams was a woman who saw things differently than other women, and that is what helped her achieve what she achieved. Eventually, her goal of getting women out of the private sphere of the home and oppression by man, was successful. Camilla Stevens stated that, â€Å"men set about trying to run the city as a business, and women aimed to make the city more like a home,†14 which Jane Addams quickly changed in her efforts for women that made a new presence for women in America. Through civic housekeeping, women slowly but surely made their way into the public sphere. Without Jane Addams’ strong advocating and activism, efforts made by women may not have even been made to achieve rights and a sense of equality to men, and the oppression of women by men of society would have continued and could have been much worse today. Jane Addams was a successful woman of her time period and through civic housekeeping, began the cleanup of homes and communities in and around Chicago, which led for a much brighter future for not just men, but women and children who wished to have much healthier and happier lives at home. Bibliography Addams, Jane. The modern city and the municipal franchise for women. Baltimore, Maryland: National American Women Suffrage Association, 1906. (Jane Addams Article from Moodle Site) Hamington, Maurice. â€Å"Two Leaders, Two Utopias: Jane Addams and Dorothy Day.† NWSA Journal 19.2 (2007): 159-186. JSTOR. Web. 3 Dec. 2013. Shields, Patricia M.. â€Å"Democracy and the Social Feminist Ethics of Jane Addams: A Vision for Public Administration.† Administrative Theory and Praxis 28.3 (2006): 418-443. JSTOR. Web 3 Dec. 2013. Conway, Jill. â€Å"Jane Addams: An American Heroine.† Daedalus 93, no. 2 (1964): 761-780. JSTOR. Web 3 Dec. 2013

Effects of Online Advertisements on Newspaper Advertisements

Running Head: EFFECTS OF ONLINE ADVERTISEMENT 1 Topic: Effects of Online Advertisement towards Newsprint Advertisement: A Case Study of Star Online and Star Newspaper Name: Institution: ONLINE AND NEWSPRINT ADVERTISEMENT [Insert Title Here] by [Insert Name Here] An Applied Thesis Submitted to the [Name of university] in Partial Fulfillment of the Requirements for the Degree of †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2 ONLINE AND NEWSPRINT ADVERTISEMENT 3 [Name of University] [Enter Year Here] Approval Page This Thesis was submitted by [INSERT NAME] under the direction of the persons listed below.It was submitted to the [Name of University] and approved in partial fulfillment of the requirements for the degree of †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ [INSERT NAME AND DEGREE, e. g. , Al Smith, PhD] Committee Chair [INSERT NAME AND DEGREE] Date Committee Member Name Date Executive Dean for Research and Evaluation Date ONLINE AND NEWSPRINT ADVERTISEMENT Declaration 4 ONLINE AND NEWSPRINT ADVERTISEMENT Ackno wledgments 5 ONLINE AND NEWSPRINT ADVERTISEMENT 6 Abstract This thesis has been written to explore effects of online advertisement toward newsprint advertisement.Emphasis will be laid on a case study of Star Online and Star Newspaper, which are the leading English news media in Malaysia. Newspapers, whether print or online, are major and key advertisement preferences for products particularly owing to their wide readership. Circulation and accessibility of these advertisement media are focused on, with recommendations on ways and means of ensuring increased readership and access. Key measures toward choosing an effective newspaper medium through analysis of advantages and disadvantages of each medium has been explored.The thesis has also presented a practical case of Star Online and Star Newsprint as a guide to future advertisement decisions for the marketing industry. The first part of this paper is a guideline for conducting the investigation. Part two is a review of literature on the topic and includes key recommendations. However, this research is not conclusive of this topic, and any future research should tackle issues not addressed in this paper. ONLINE AND NEWSPRINT ADVERTISEMENT 7 Table of ContentsAbstract †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 6 List of tables/ illustrations/ figures/ appendices†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 9 CHAPTER 1: INTRODUCTION †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 10 Thesis Statement †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 2 Statement of the Problem †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 12 Background of the Problem†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 13 Justification for the Study †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 14 Deficiencies in the evidence†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 5 Definition of Terms†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 16 Purpose of the Study †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 16 Hypotheses †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 17 Summary †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 7 CHAPTER 2: LITERATURE REVIEW †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 19 Introduction †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 19 Evaluation of Print Newspaper†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 20 Evaluation of Online Newspaper†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 21 Case Study: Star Online and Star Newspaper †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2 Newsprint Advertisement†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 23 Advantages †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 24 Disadvantages †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 25 Online Advertisement †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 6 Advantages †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 26 Disadvantages †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 27 CHAPTER 3: METHODOLOGY †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 29 ONLINE AND NEWSPRINT ADVERTISEMENT 8 Introduction †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 9 Data Collection Methods†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 29 Sources †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 30 Interviews †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 30 Questionnaires†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1 Case Study†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 31 Survey Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 32 Treatment of Data†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 32 Research Limitations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 3 Rigor, Validity, Reliability, and Ethics †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 33 Human Rights Protection †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 34 Research Schedule/Timeline †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 34 CHAPTER 4: RESULTS†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 5 CHAPTER 5: DISCUSSION†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦.. 38 CHAPTER 6: CONCLUSION AND RECOMMENDATIONS †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 39 Major Conclusions †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 39 Recommendations †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 39 References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 1 APPENDIX†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 43 ONLINE AND NEWSPRINT ADVERTISEMENT List of tables/ illustrations/ figures/ appendices Chart 1: Survey Response Rate Chart 2: Daily Readership Chart 3: Content Rating Table 1: Work Plan 9 ONLINE AND NEWSPRINT ADVERTISEMENT 10 CHAPTER 1: INTRODUCTION Advertisement is a business term used to refer to any form of paid announcement offering goods or services through various medium including newspapers, television, magazines, radios, and on the internet.Advertisements can either take the form of print advertising through newspapers, magazines, brochures, and fliers or in non-print form such as those found in television, radio, video, and internet. The key purpose of advertisements is to bring to the attention of potential customers the existence of a new product or service. A good advertisement should be able to persuade the potential customers to purchase and keep them motivated to do a certain action (Tolani, 2010). While the function of advertising has not changed from the act of influencing the decision of a potential customer, the form of advertisement has radually evolved with new advertisement media emerging. Radio advertisement emerged with the coming of radios in the 1920s. The number of people who owned radios increased to about 82% by 1940. However, television was introduced in the 1950s, and was soon a common appliance in almost all households. This resulted in the increase of television advertisement expenditure to nearly $1. 5 billion by 1960s. Outdoor advertisement can be traced back to the post World War era to the American Safety Razor Company in 1925 wh en it advertised a brushless shaving cream on a mega billboard (Tolani, 2010).The advent of video cassette recorders saw a new trend in advertisement during the period between the early 1980s and late 1990s. The video cassette recorders became very popular with viewers, but video advertisement met a major hitch as viewers easily fast-forwarded ONLINE AND NEWSPRINT ADVERTISEMENT 11 through advertisements while watching tapes. This compelled firms to resort to product placement in which their products were used in television shows and films. The latest media development in this field is the use of internet for advertising.There has generally been an increase in computer ownership and the use of internet has rapidly grown. It might not be easy to predict the advertisement media that will be widely used in the future. However, it is an open fact that advertisements will continue to improve and strive to become more useful to businesses and to the consumer (Tolani, 2010). Entrepreneurs a nd business managers are faced with the challenge of making a choice for an advertising media on a daily basis.This is because the success of their establishments greatly depends on the ability of the entrepreneurs and managers to create product and service awareness, build their firm’s image and reputation, and generate sales leads and revenues. These efforts can only be realized by the use of newspaper and magazine advertisements, radio advertisements, television advertisements, outdoor advertising, web advertising, among many other advertising media. What will determine the final medium choice may vary from one business to another and the various factors that are in play toward meeting the specific business objectives (Patsula Media, 2007).Irrespective of the medium of advertisement that a business chooses to use for its products and services, it is important to note that both the print advertising and online advertising are highly necessary, given that the approaches towa rd both, the purposes, and even the audiences are very different. It is not very advisable to consider one of these media as more effective that the other on mere basis of seasonal variance because either may overtake the other at some give time. A good number of people also have access to both sources and this makes it ONLINE AND NEWSPRINT ADVERTISEMENT 12 mportant for entrepreneurs and business managers to give due consideration to both (Web Windows, 2010). Thesis Statement Given the increased growth of information that is available over the internet and the subsequent increase in the number of people who tend to spend more time on the internet, companies are turning to advertise their goods and service online so as to capture this newly generated market. Emphasis has thus shifted to the possible effects that this emerging trend of online advertisement may have on newsprint advertisement, both in popularity and advertisement revenue. Statement of the ProblemAdvertisement plays a v ery important function in the trading processes as it is the only means through which a business can bring to the attention of the consumers about their products, introduce a new product in the market or promote the sales of an existing product or service. All these are core activities—without which, a business setup cannot effectively compete for customers in the already-crowded market. Though there are numerous media through which a business may place its advertisements, the most commonly used medium is the newspaper because of its wide readership and circulation.With the advent and advancement of technology, newspaper publishers have embraced information technology to an extent of presenting their publications both as newsprint and online versions. This advancement means that entrepreneurs have the option of choosing which version of a newspaper through which to place their advertisements. This will mainly be determined by an entrepreneur’s own evaluation of the med ium that will best suit the business needs. Lately, there ONLINE AND NEWSPRINT ADVERTISEMENT 13 as been growing debate about the popularity of online newspaper and newsprint. This debate cannot escape the attention of entrepreneurs who significantly rely on these news media for their advertisements. There is general consensus that online versions of newspapers are gaining popularity among readers worldwide. Could this increasing popularity and, to some extent, translate into increased preference by entrepreneurs to place their advertisements online instead of the newsprint version of newspapers? Background of the ProblemGiven the central role which newspapers play in the advertisement of goods and services by businesses, it is only important that entrepreneurs give special attention and critical evaluation on the volume of readership and scope of circulation of both the online version and newsprint version of newspapers. This would mean that new considerations are factored in when m aking a choice for advertisement media by business contrary to previous emphasis that focused only on readership and circulation. Ability to access n advertisement by potential customers is a major concern that attracts heated boardroom debates in companies, particularly due to intense competition for the crowded market. The significance of an advertisement media with regard to scope of outreach means that both entrepreneurs and advertisement agencies have a responsibility to adopt the use of advertisement media capable of optimizing market outreach for a product or service. Key aspects for consideration with regard to choice of advertisement media are mainly in areas of target audience and access.These entail considerations of readership and circulation which would ensure that an advertisement reaches the highest number of target audience within the shortest duration possible and draws attention in the most appropriate way. ONLINE AND NEWSPRINT ADVERTISEMENT 14 While many entrepren eurs are coming up with several measures of ensuring they significantly save on advertisement costs for their products and services, advertising agencies are of the opinion that optimizing market outreach can best be achieved by choosing a media with huge readership and wide circulation.Key areas suggested by advertisement experts include impact and ability to attract attention among other advertisements. When due consideration is given to these two aspects, an advertisement media will be able to achieve market outreach by approximately 70%, which is equivalent to nearly 5% of the total product market in a crowded environment. It is generally agreed that upgrading of newspapers to online versions can help to significantly improve their readership and accessibility, translating to wider market outreach for online advertisements.Such advancement in technology has for long been credited as significant part of increasing readership, expanding circulation, and making lasting impact in ad vertisement. The most remarkable gain for online advertisement can be attributed to the increase in number of people owning computers and therefore spending a lot of time on the internet unlike the numbers of people buying newsprint and the time they spend reading it. Justification for the StudyEffects of online advertisement toward newsprint advertisement are a welcome topic at this time when there is growing concern that newsprint advertisement is becoming less and less effective in an environment where consumers are increasingly getting their information online and from other non-traditional sources. This belief has also drawn a lot of objection from newspaper advertisement sales agent who insist that newsprint advertising is more effective than online advertising.To them, newsprint advertising is tangible, making it possible for a potential ONLINE AND NEWSPRINT ADVERTISEMENT 15 customer to clip it out, hold in the hand and carry to the store unlike online advertisements, which i s only visual. Though online advertisement can cost a business slightly more, it is becoming more popular with consumers and can thus not be simply brushed off. This calls for a strategy that will ensure that this advertisement medium is embraced without jeopardizing the profits of a business. Deficiencies in the evidenceThe choice of an advertisement media that an entrepreneur or a business opts to use for its products or services are mainly determined by size of business and the target audience— whether they are other businesses, youth, elderly, men or women. The access to an advertisement by these groups of persons is quite varied as all of them have their own preferences of media choices. The youth may be found of internet while the elderly may be accustomed to newsprint. While online advertising may make a big impact among the youth, it may not necessarily do the same with the elderly or housewives.The size of a business will also play a big role in the choice of adverti sing media. For example, small businesses may not have all the money to invest in certain media which are considered expensive and are therefore a preserve for big businesses. Advertising is an expensive venture and may not be appealing or affordable to all entrepreneurs. This means that the choice of a media may not necessarily be determined by its effectiveness but rather by the investment capacity of any given entrepreneur.Evidence obtained for this study will thus be influenced to a greater extent by individual entrepreneur considerations and not necessarily by the popularity of any given media. ONLINE AND NEWSPRINT ADVERTISEMENT 16 Definition of Terms Advertising Media: refers to means by which an advertising message is carried to potential customers and includes television, radio, internet, magazines, newspaper, and signage Online Advertising: refers to advertising that is done over the internet Newsprint Advertising: refers to placing advertisements on a newspaper Purpose of the StudyThe purpose of studying effects of online advertisement toward newsprint advertisement is to: 1. Ensure that entrepreneurs are provided with ample information regarding the various advertisement media to enable them make informed choices 2. Ensure that myths revolving effectiveness of either newsprint advertisement or online advertisement are eliminated and substituted with live statistics 3. Ensure that advertisement agencies are able to adjust their media in a manner that will enable businesses reach their target audience in the most effective way and at the least cost possible 4.Ensure that recommendations are made that would help entrepreneurs make a choice on the most effective media for their advertisements. This study is significant because it would help in ensuring that useful information is made available to help entrepreneurs with their advertisement decisions, particularly those focusing on newsprint and online advertisements. It will also ensure that advancement s in technology are ONLINE AND NEWSPRINT ADVERTISEMENT 17 embraced and advertising services evolve to best meet the opportunities and challenges of the future with regard to market outreach.Hypotheses The following hypotheses were tested in this study: 1. H01: Advertising plays a central role in business success. HA1: Advertising does not play a central role in the success of a business. 2. H02: Most businesses advertise on newsprint media. HA2: Most businesses do not advertise on newsprint media. 3. H03: Most entrepreneurs prefer to use online advertisements for their products. HA3: Most entrepreneurs do not prefer to use online advertisement for their products. 4. H04: Newsprint advertising is more effective that online advertising.HA4: Newsprint advertising is less effective than online advertising. 5. H05: Online advertising is the future of product advertisement. HA5: Online advertising is not the future of product advertisement. Summary The shift in focus by entrepreneurs and businesses to put more attention on online advertisement instead on the traditional advertisement media is broadly seen as one of the main steps toward technological revolution of the advertising industry. This would go a long way in realizing wider market outreach and increased sales for businesses and publishers who embrace the internet for their publications.This, in essence, would mean increased readership for online version of newspapers, translating into bigger profit margins. ONLINE AND NEWSPRINT ADVERTISEMENT 18 This study has been designed to explore various modes of newspapers as major advertisement media which can be used by entrepreneurs and businesses to advertise their products and services. Special focus has been given to Star Newsprint and Star Online, which are Malaysia’s leading English publications. Chapter two of this work is an extensive literature review on matters relating to online and newsprint publications as well as online and newsprint advertisemen t.Chapter three is an outline of data collection and treatment while chapters four and five respectively present findings and discussions. Chapter six outlines major conclusions and recommendations. ONLINE AND NEWSPRINT ADVERTISEMENT 19 CHAPTER 2: LITERATURE REVIEW Introduction Newspapers have conventionally played a very significant role in the advertisement of goods and services. This has been mainly attributed to their wide readership and circulation since they can be easily obtained, from the nearest street vendor to the biggest shopping mall in the biggest city.The readership of newspapers also cut across all ages, sexes, and social classes as they normally publish articles that would be useful to all these category of persons in one way or the other,. Newspapers have for long dominated the advertisement scene due to the low costs involved as compared to other advertisement media. Newspaper comes either as newsprint or online. Newspaper publishers have lately resorted to the tw o kinds of publication to meet the various demands of different readers (Mutter, 2010).The introduction of online version of newspaper has seen a significant drop in the readership of the print newspaper, and this trend is projected to continue into the future. This scenario which is almost inevitable and probably irreversible is generating big concern on the future of printed newspaper as well as newsprint advertisement. The printing of newspaper remains very important for publishers since it is responsible for the biggest volume of revenue for publishers, contributing nearly 90% of the total revenue for a newspaper company.Analyst are quick to point that any attempt to rid of print newspaper would simply through publication companies out of business since the advertising revenue will almost drop to 5%, if not zero (Mutter, 2010). However, the continued survival of print newspaper will to a great extent be determined by consumer demands, good state of an economy, and the interest o f marketers to use newsprint ONLINE AND NEWSPRINT ADVERTISEMENT 20 advertising. It is predicted that with the diminishing economic prospects declining advertising revenue, there is a high possibility of a major drop in consumer demand for print newspapers.This is based on the fact that close to half of print newspaper readers are aged population who are statistically likely to pass out with time. The younger population is not found of print newspapers, and this habit will probably accompany them to old age. Unless this readership habit of the younger population changes, it is quite evident that the print newspaper readership will continue to shrink as the aged population slowly makes their exit, leaving the younger population that has already formed a habit of not reading the print newspaper (Mutter, 2010). Evaluation of Print NewspaperPrint newspaper has conventionally been associated with a number of advantages, which have probably made it very popular. It is generally agreed that print newspapers have loyal readership, which makes it a powerful advertising tool as compared to internet. Print newspaper is considered very effective when a particular geographic area is being targeted; for example, when you want to notify people of about a forthcoming sporting event. For those who have information to convey, print newspaper is more flexible in terms of space as one is able to determine the size that would best suit his/her needs.Certain print newspapers enjoy many loyal fans, thus increasing their readership (Lad, 2009). On the other hand, print newspapers have certain disadvantages. Print newspaper generally has limited lifespan, meaning they are only available to the public for a single day after which they are withdrawn from sale. Print newspaper may not give a wide reach as compared with internet that has a global audience. Print newspapers have the limitation in terms of the ONLINE AND NEWSPRINT ADVERTISEMENT 21 audience who may actually read it, and certa in copies may actually not be available on demand at all times (Lad, 2009).Evaluation of Online Newspaper Online newspapers tend to offer information to the reader much more quickly as compared to the print version. The online version is always available on the internet before the print version is on the streets. Online publications can normally be updated several times in a day with the latest news and happenings. Moreover, while print version is purchased, online newspapers are accessed free of charge. This makes it possible for a reader to use a wide spectrum of newspapers possible.Online versions enable users to make use of links to divide large units of information into more easily digestible portions, and to search information in the newspaper is also automated. Readers of online versions are able to archive articles on the computer, contact editors via e-mail, and use interactive games (Lad, 2009). The disadvantages attributed to online versions included the fact that they do not give detailed reports on all the subjects and tend to omit several sections found in the print version. This limits information available to the online reader.Reading from a computer does not convey the traditional experience of reading a newspaper, which is a key characteristic of print newspaper. During peak times when several users are scrambling to access news, the download times are very long. Online newspapers are characterized by so many links which are quite confusing instead of being useful, particularly the amount of research necessary and the need to constantly check the link address. One gets tired looking at the computer screen and it may take time to get used to them (Lad, 2009).ONLINE AND NEWSPRINT ADVERTISEMENT 22 Case Study: Star Online and Star Newspaper The Star is one of the leading English language newspapers in Malaysia. The statistics issued from the Audit Bureau of Circulation indicate that the print version of this newspaper has a daily circulation of n early 950,000 copies while the Sunday Star records a readership of nearly 850,000. The publication is mainly owned by the Malaysian Chinese Association. The main competitors of this publication are The Sun and the New Straits Times, which are also published in English.The Star newspaper traces its history back in 1971, when it was first published as a regional newspaper in Georgetown. By 1976, the newspaper had gained national circulation in Malaysia, and established its headquarters at the country’s capital, Kuala Lumpur. The growth in business saw the company relocate to Petaling Jaya, where it is currently based (Star Publication, 2009). The company’s print newspapers, The Star Daily and The Sunday Star are published in five different editions. Two of the editions cover the northern eninsular states of Penang, Kedah, Perlis, Kelantan, and Perak. Two other editions cover the larger country. The Star Daily is divided into sections consisting of the Main Paper, StarBiz , StarTwo, Star Metro, and classified section. The features of the Main Paper are predominantly local and international news. The StarBiz is mainly concerned with trade and reports on market trends, financial reports, and stock market updates. On the other hand, Star Two mainly feature articles on entertainment, environment, science, lifestyle, and fashion among several others.Lastly, the content of Star Metro is varied and tends to focus more on the area of circulation (Star Publication, 2009). The continued demand by the publication’s readers saw the emergence of The Star Online, which is an internet version of The Star newspaper. This was in response to the persistent ONLINE AND NEWSPRINT ADVERTISEMENT 23 demand for an online version of the newspaper, and it finally made entry into the market in 2005. The company prides its strengths as a newspaper on the cornerstones of internet and media ventures.The Star Online and its many components are produced, managed, developed, a nd contributed to by the Star Division, The Star Online and Multimedia Newsdesk teams of The Star’s Editorial Department (Star Publication, 2009). Newsprint Advertisement Advertisement can be traced to the emergence of trading activities from very early days as evidenced by archeological artifacts drawn from different parts of the world. With the invention of the printing press in 1440 by Johannes Gutenberg who was a German Goldsmith, merchants were able to duplicate advertisements for their wares.By the late 19th and early 20th centuries, newsprint advertising had become the primary means for companies to communicate their sales and promotions to the consumers. This was mainly through media such as newspapers, magazines, fliers, posters, and billboards (Walker, 2010). Following the invention of printing press, advertisements became a common place in weekly newspapers and periodical journals. The items, which were mainly featured in such advertisements, included new machines, other print publications or reported the discoveries and inventions of the enlightenment era.The first newsprint to offer advertising space for sale was the French publication La Presse in 1836. This saw this newsprint being sold more cheaply, hence recorded increased readership and profitability. This move inspired other newspapers and magazines across the world to follow suit in this commercial strategy. In the contemporary newsprint, advertising designers are able to visualize highly creative commercials through digital image manipulation in order to make the biggest market impact (Walker, 2010).ONLINE AND NEWSPRINT ADVERTISEMENT 24 Newsprints still remain key advertisement medium for every business to such a point that it is hard to imagine doing business without advertising in a newspaper or a magazine. This is particularly important for small businesses that can hardly afford other media of advertisement. Paid-circulation newspapers have for long dominated the mass media mark et for advertisement as reflected in advertisement sales volumes. Newspapers are very popular with both multinational businesses and small-scale dealers.This is probably due to the fact that businesses come in three distinct forms namely local, regional, and national newspapers each targeting different audience according to its scope of circulation (Patsula Media, 2007). Advantages There are a number of advantages that print newspaper advertisements have over online advertisements. Print newspapers have very wide circulation as almost every home in the city subscribed to daily access of a printed newspaper. Where the advertisement is intended to reach audience only in a particular geographical region, print newspaper readily permits this.The printed advertisement benefits from both permanence and desired obsolescence. This means that a reader is able to refer back or even cut out a particular advert. Print newspapers have a predictable frequency of publication, either on daily or we ekly basis, making it possible for advertisers to target days of wider readership for their adverts (Brassil, 2010). The immediacy that print newspapers have makes it possible for urgent advertisements to be responded fast, thereby producing urgent results. When deadlines are short, it permits quick responses to changing market conditions.Readers are already accustomed themselves to getting advertisements on print newspapers to an extent that a good number buys print newspapers just to read advertisements. At the same time, print newspaper reading has nearly become a habit for ONLINE AND NEWSPRINT ADVERTISEMENT 25 most people. Specific sector adverts can be very easily placed on the various sections of print newspaper such as sports, news, and classifieds to ensure the target is directly hit (Brassil, 2010). Print newspapers give advertisers a lot of flexibility both in size and placement.This means that production changes can be easily responded to whenever the need arises. Adverti sements that are placed on print newspapers can be examined at leisure since the exposure is not limited, thus readers are able to take their time going through the message. Since placement on print newspaper can be tailored to a size that suits the budget of the advertiser, it is possible even for small businesses to place their small adverts at low costs. Print newspapers offer wide options to advertisers whether place their advertisements as copy only, copy with graphics, colored, or black and white.Finally, print newspapers features supplements which readers can easily pull out and save (Brassil, 2010). Disadvantages Advertising on print newspaper has not escaped its own set of shortcomings. Because of the large number of advertisements which are featured on the newspaper, any particular advertisement must compete for reader’s attention. This means that readers who only spend a few minutes reading the print newspaper may fail to capture the advertisement. At the same time , there is hardly a guarantee that everybody who reads the print newspaper will read the advertisements placed in it.This is because a print newspaper has several sections and not all readers read every section of the newspaper. The short lifespan, normally daily, that newspapers have forces advertisers to insert multiple advertisements even for a whole week so as to reach a good number of readers. This may be expensive particularly for small businesses (Brassil, 2010). ONLINE AND NEWSPRINT ADVERTISEMENT 26 Online Advertisement The revolution in information and communication technology has come with both opportunities and risks for the business community, particularly from the point of view of the traditionally-established media.Internet as a form of computer aided communication is equally unsure for the print media. The technical potential in advertisement that online newspaper offers surpasses that of the printed newspaper in several ways. Online newspaper is interactive multimedi a for providing internal and external networks, while offering a selection of functions, possibility for regular updates, access to archives, rapid access to large number of newspapers, and being paperless, thus ensuring there is no problem of waste disposal (Neuberger, Tonnemacher, Bibl & Duck, 1998). AdvantagesThe economic constraints that businesses face on everyday basis often leave enterprises with very little money to spare on advertising. This is more common among the small businesses who often find themselves light in the pocket. It is therefore important to opt for an advertisement medium that give optimum output and minimal costs. Online advertisement is generally seen to be complacent in this line than the traditional newsprint advertisement. When online advertisements are on a pay-per-click basis, an entrepreneur only pays when a potential customer clicks on the advert and ends up on the entrepreneur’s website.This ensures that businesses only pay for leads that e nd up in their website as opposed to mass messages in the print newspaper that may or may not reach the target audience. There is therefore maximum return on investment for a business using online advertisement (Rogers, 2010). ONLINE AND NEWSPRINT ADVERTISEMENT 27 Online advertisement also works very quickly given the fact that the day that one gets started is the same day that results manifest. There is basically neither waiting period nor long startup process.Once an entrepreneur is ready to get started, he/she can very easily launch a successful advertisement promotion on a number of channels. This tends to produce quick results and the campaign can also be maintained for a longer period of time unlike print newspapers which have daily lifespan. Online advertisement enables businesses to target their markets more efficiently than print newspapers. This can be achieved through the use of social networks that an entrepreneur considers relevant to the campaign.Once these social netw orks are identified, a business can dig very deeply into their niche, enabling them to produce the maximum results with very little investment (Rogers, 2010). Advertising online has the advantage of giving elaborate and thorough statistics that enables a business to tweak and optimize their campaigns to the maximum. This is a total deviation from newsprint advertising when one can do very little to track the success of one campaign as compared to another. Online advertising avails quite a number of information just at a mouse click.With online advertising, an entrepreneur is able to monitor the number of people who visits the business website, where they come from, what they did once they were there, and many other details. Online advertisement also allows full control and analysis since one is able to manage how many times to show up in the search engines, thus make it possible to gain huge returns for the business (Rogers, 2010). Disadvantages One key disadvantage that is associat ed with online advertisement relates to advertising overload as there is incredible amount of clutter on most web pages.This arises from the fact that ONLINE AND NEWSPRINT ADVERTISEMENT every advertiser tries to draw the attention of web viewers, making readers have access to too much information which they can hardly digest. Under these circumstances, the web viewers normally choose to ignore the advertisements and this will lead to low rates of return. Also, online advertisement is still a new concept for many advertisement agencies, which simply cannot tell just yet which advertising method works best (Rogers, 2010). 28 ONLINE AND NEWSPRINT ADVERTISEMENT 29CHAPTER 3: METHODOLOGY Introduction In research undertaking, the methodology section is one of the crucial areas to be tackled in a proposal document because it forms the basis of the results of research findings. A research can be faced with big challenges due to wrong choice of method used. To avoid this, good planning of the method is essential and in order to get reliable results. The issue of reliability establishes that a research should have the ability to show consistency in the results even after a study is repeatedly done by different researchers.Reliability in research study can also be enhanced through good structure of the methodology. When the correct data collection methods are used, proportional samples are collected, and the correct method of analysis is used, a research can achieve validity. Since this thesis is inductive in nature, it prompted the application of a qualitative methodology. This means that the views of newspaper publishers and advertisement experts have been given a lot of weight. This was done by administering both physical and online questionnaires as well as conducting in-depth interviews—each lasting nearly 45 minutes.Those interviewed had to be newspaper publishers, advertisement agencies, and general newspaper readers in Malaysia who have been in the sector f or the last five years. Moreover, at the time of the interview, they were actively engaged in related media and general businesses. This ensured very rich data was gathered from persons with a wealth of experience. Data Collection Methods The key purpose of data collection was to ensure that a rich set of description was obtained. To achieve this, the interviews were transcribed in real time by the interviewer.The ONLINE AND NEWSPRINT ADVERTISEMENT 30 responses were then reduced and analyzed by adopting principles of data codification and clustering (Miles & Huberman, 1994). This was supplemented by administration of questionnaires as well as comprehensive review of relevant literature. Sources The data gathered for this research is from a wide range of documentary sources relating to newspapers as advertisement medium in general as well as those specifically relating to print newspaper and online newspaper giving special emphasis to The Star Publications.These mainly included polic y documents and academic and the non-academic documents. First, journals on newspaper advertisements were searched. Second, electronic databases were searched using key words like ‘newsprint advertisement’, ‘online advertisement’ ‘real The Star newspaper’ and ‘effects of online advertisement on newsprint advertisement. ’ Literature review included both conceptual and empirical works, with about 15 articles reviewed for this study. Interviews The interviews dwelt on the following areas: ? The considerations when choosing advertisement media ?The relationship between newspaper readership and circulation and advertisement impact ? The means of promoting advertisement on both print newspaper and online newspaper so as to enable business reap maximum benefits from these advertisement media ? What the future holds for print newspapers and online newspapers, with emphasis on The Star Daily and The Star Online. ONLINE AND NEWSPRINT ADVERTI SEMENT 31 Questionnaires A questionnaire survey of the newspaper publication sector was conducted to understand the aspects of print newspaper and online newspaper advertisements in Malaysia.The survey was explanatory in nature as the objective was to gain insight on the effects of online advertisement on newsprint advertisement. The questionnaire was administered to nearly 100 Malaysia entrepreneurs, 100 Star Publication readers, and over 100 advertisement experts. The set sent to the entrepreneurs and advertisement experts included a cover letter, which explains the purpose and need for the study, the questionnaire document, and a prepaid reply envelope. Letters reminding the respondents of the questionnaires were later sent to those who had not responded within the three weeks duration.Case Study This thesis involves classical use of case studies to gain a deeper insight through the application of a set of ideas. A multiple case study approach helps in developing a theory which i s better grounded, more accurate, and more generalized (Eisenhardt & Graebner, 2007). Case studies are introduced to test the possible effects that advertising in online newspapers could have on advertising on print newspapers, and the users’ adoption of one over the other. The use of case study is important in practical testing of theories with practitioners in real life situation.The case study organizations are selected based on the idea of theoretical sampling. This is because when it comes to building a theory, theoretical sampling tends to be preferred as compared to generalized concept found in statistical studies. This means that the cases are chosen for theoretical and not for statistical reasons (Schroeder, Linderman, Liedtke & Choo, 2008). An analysis has been developed on how the use of online advertisement is steadily gaining popularity among entrepreneurs in Malaysia, and particularly the use of The Star Online.ONLINE AND NEWSPRINT ADVERTISEMENT 32 Survey Analys is From the nearly 100 questionnaires that were mailed to entrepreneurs, 85 were returned. This represented an 85% response to the questionnaires. However, those that contained usable data were only 70, thus a satisfactory response rate can be said to have been reasonably attained. From the 100 questionnaires administered to advertisement experts, 80 were duly completed and handed over. From these about 74 contained usable data representing nearly 80% response rate which can be considered satisfactory.Ninety-five out of the 100 readers of both versions of The Star duly responded to the questionnaires and all had useful data. Chart 1 Treatment of Data In research, the data collected need to be synthesized in order to make sense with regard to what is being studied. The data from the questionnaires in this research were analyzed extensively to retrieve the information contained in them (Zikmund, 2003). The triangulation method for data analysis and interpretation was used to interpret the data collected, basing arguments on grounded theory (Dick, 2000; Knafl & Breitmayer, 1991).In addition, the information obtained from the case study were analyzed individually and thereafter, a comparison was made between the different data sources. ONLINE AND NEWSPRINT ADVERTISEMENT 33 Research Limitations The main limitation that may be pointed out in this research is the use of a single case study. However, it is also true that online advertisement is still a recent concept that has not gained much popularity among entrepreneurs. At the same time, the single case approach has weight in the sense that it allows the achievement of a comprehensive analysis.Some of the information have also not been validated through multiple case analyses so as to provide a solid and practical basis for understanding the effects of online advertisement on newsprint advertisement. Rigor, Validity, Reliability, and Ethics The four categories of quality management in research were highly considere d. These include validity, reliability, ethics, and rigor (Zikmund, 2003). Reliability of a research is its ability to demonstrate consistency in results; this was achieved through the control of sample by stratifying the population to get a more representative sample.On the other hand, validity is the ability of a scale to measure what it is intended to measure but not going beyond the topic of the study. The triangulation method was used to control this aspect in the thesis. Ethics involves adherence to the norms accepted in gathering of information and this has been ensured by providing secrecy on the information collected from the entrepreneurs. Lastly, the rigor of the research was directed toward efficient sample size in a critical facet in any investigation.The main purpose that a researcher utilizes a sample is to reduce the charges and to collect important data faster (Zikmund, 2003). ONLINE AND NEWSPRINT ADVERTISEMENT Human Rights Protection The people who were interviewed were assured of their confidentiality. In addition, the information gathered ensures the people’s privacy. The entrepreneurs and their businesses will have their rights protected. Research Schedule/Timeline This research took a period of eight weeks. This is considered an ideal timeframe given the busy schedule of some of the subjects who were to be interviewed and have granted appointments at later dates.A detailed summary of the work plan for the research has been tabulated below: Table 1: Work Plan Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Research proposal Preliminary literature review search Literature review and writing Interviews Case study collection Interview editing, coding and interpretation Report interpretation Report writing and presentation 34 ONLINE AND NEWSPRINT ADVERTISEMENT 35 CHAPTER 4: RESULTS Research findings indicate that The Star Online is not yet well explored as regularly as The Star Daily print version.According to the survey, only 4 1% of the users of The Star Online read it daily, as opposed to the 60% who read The Daily Star daily. Chart 2 Seventy percent read The Star Online edition several times a week, while 80% read The Star Daily several times a week. Only 5% of online users say they never read a print version. Online newspapers are read less frequently and also for shorter periods than printed newspapers. Four out of five users (81%) spend less than an hour reading The Star Online on days when they read it. Only 35% of print readers spend such a short time on it.About one-third of the readers of both The Star Online and The Star Daily were unwilling to pin themselves down to a particular time of day for reading the paper. One in four (25%) said they read The Star Daily between 5 and 9 a. m. The main time for reading The Star Online is around 6 p. m. (38%)—this is the time preferred by users of the online edition, which can be read ONLINE AND NEWSPRINT ADVERTISEMENT 36 on the evening before the pr inted version appears or which are updated several times in the course of the day.In The Star Online version, the classic sections of the newspaper are the most frequently used. The section Local News is also highly popular. One in three readers of the online version uses the archive frequently (32%) and only about one-third of users did not read the small ads (37%). Items with entertainment value or with feedback possibilities were not very popular. Clear differences emerged between the different kinds of versions, and this only shows that preferences are transferred from the print media to their online equivalents.Proof of this is the strong interest in Local/Regional Affairs of Internet users of local and regional newspapers or the importance attached to up-to-date information on politics and business matters. A number of questions dealt with the comparison of the information content of The Star Online compared with The Star Daily. Compared with the print version, the online news paper was rated 45% of the respondents as providing more expanse of information, while only 30% voted in favor of the print version on this criterion; 20% rated both versions on this count.The smaller size of The Star Online compared with The Star Daily may be the reason that the print newspaper was rated by considerably more respondents as providing greater scope of information. Chart 3 ONLINE AND NEWSPRINT ADVERTISEMENT 37 Regarding finding information in the paper, the position is more positive for The Star Online: 50% of users stated that they could find their way around just as well as in The Star Daily, while 20% were able to find their way around the online version better.With regard to entertainment value, 40% of users found The Star Online just as good as print version, 35% of users rated print version better and 27% favored online version. What about reader loyalty? About 65% would have chosen The Star Daily and just fewer than 30% would have preferred The Star Online, if only one of the versions had been available. The decision in favor of the print version was based on its portability, while the advantages of the online version were seen as being its accessibility from outside the normal circulation area and the avoidance of unwanted paper.The main advantage, however, in the eyes of the respondents was that online newspapers are normally provided free of charge. It is therefore not surprising that only 35% of users would be prepared to accept a charge. Out of these, 80% stated that they would only be willing to pay for online newspapers if they were cheaper than print newspapers. Only 1% of those users willing to accept a charge could imagine paying more for online newspapers. Apparently, then, users are not willing to pay for the advantages of online newspapers. ONLINE AND NEWSPRINT ADVERTISEMENT 38 CHAPTER 5: DISCUSSIONThe case study of Star Publications shows that online newspaper users base their activities and/or expectations on the print news paper and use or design their product accordingly. The online user knows what to expect of a site as the online version retains the name of the printed version, use a similar layout, and similar contents. Moreover, the positive image of a paper can be transferred to the internet. On the other hand, too strong orientation toward the printed original could mean that the possibilities offered by internet technology are not fully exploited—that copy is simply lifted from the printed version.Given such trends toward the future consumption of newspapers, it is clear that online newspapers are steadily taking over the readership of print newspapers. This has the potential of influencing the choices of advertisement media, which entrepreneurs will be making regarding print newspapers or online newspapers. The concern for newspaper publishers would be about the timeframe for which their print newspaper audience would be big enough to justify such huge investment toward publication and distribution of print newspapers.Similar concern would be to entrepreneurs and businesses which still rely heavily on print newspaper for their advertisements. Are they likely to continue using print newspapers for their advertisements or the trend would most likely shift toward online newspapers? The introduction of charges for use seems scarcely possible—at least not as long as the same or similar information is available on the Internet free of charge. The doubts of the advertising industry may evaporate as the Internet becomes increasingly widespread and commonly used (Mutter, 2010).ONLINE AND NEWSPRINT ADVERTISEMENT 39 CHAPTER 6: CONCLUSION AND RECOMMENDATIONS Major Conclusions It would be quite wrong and misleading to rule out the future of print newspapers as advertising media just because of the increased use of online advertising. The reality is that paid circulation newspapers like The Star and Sunday Star still remain very popular advertising media for both local and international businesses. Print newspapers are the most aged forms of mass media, and will thus continue to be dominant in this field, recording big volumes of advertising revenue.Multinationals and local convenience store will continue to depend on print newspapers for their advertisements. Print newspapers are found in each and every community worldwide and readers are very fond of them (Brassil, 2010). Both online and newsprint advertisement have their characteristics which show strong and weak points. This explains why despite the perceived decline in readership of print newspapers, a scan through a print newspaper will reveal a number of businesses that continue to place their advertisements on daily basis.The continued presence of advertisements on newsprint clearly indicates that it still works as a very effective advertisement medium. Although printed newspaper no longer enjoys exclusive monopoly as the predominant source of news, it is clear that they still remain a str ong factor in their specific sphere of influence, and online advertisement is not about to edge it out (Brassil, 2010) Recommendations 1. Entrepreneurs should highly consider using both print and online newspapers for their advertisements since both have reasonable number of loyal readers. ONLINE AND NEWSPRINT ADVERTISEMENT 2.When placing advertisements on online newspapers, designers should avoid putting a lot of emphasis on feedbacks since readers rarely give them attention. 3. Advertisements on both versions of newspapers should be critically placed on segments that are frequented by readers so as to attract their attention with ease. 4. Links placed on online newspapers should be more easy to use so that readers can easily navigate through the paper. 5. Most advertisements that target younger persons should be preferably placed on online newspapers while those targeting older people should be placed on print versions.