Blackberry Phone Analysis

Blackberry Phone Analysis Blackberry Phone Background Living in a global world, we are mainly ruled by gadgets of all kinds. Starting from a street sweeper all the way up to the CEO of a multinational corporation, we all are beguiled by the charm and charisma that technology brings to our lives. This reality has turned luxuries into necessities. Still man is not satisfied with this technological awareness, always driven by the desire for more convenience, speed, and efficiency to make life easier. To satisfy this desire we bring to you a new Blackberry, with conferencing capabilities and GPS features. The young executives of today and the senior officers at work find it extremely frustrating not to be able to contact multiple business partners simultaneously and with limited fanfare and complications. Our new product solves this problem by allowing users to engage in a conference call by selecting a distribution group, contact group, or by multi-selecting users in the Contact List. Users engaged in a one-to- one call can invite other participants to join the conversation thereby creating a multi-party conference. Introduction The product is not only targeted for business executives who are always running short on time, and have the burden of numerous responsibilities, but also will appeal to the technologically inclined. The real goal here was to build a high-end device that was the ultimate Blackberry to date. It is marketed both the business executives and the gadgetholics who just have to have the best gadget in the market. (Positioning a New Product in an Uncertain Market) Other vendors clearly have their sights set on the same market, hoping the BlackBerry situation creates new opportunities. Nokia, for instance, recently purchased wireless e-mail management firm IntelliSync to target customers who want continuous access to their messages. â€Å"What we find in the marketplace is increasing awareness of the further potential beyond e-mail of the BlackBerry and other hand-held devi ces, said Al Smith, president and co-founder of Apresta. â€Å"Many of our customers are using the device to check inventory, to put in orders from the road. They’re starting to become very dependent on it and used to using it for that as well.† (Blackberry Competition) These same services can be used on other devices as well but our corporate users are loyal to the blackberry since it was the first device to introduce this new wave of technology. Blackberry Classic is definitely a major smart phone enhancement that provides its users with a myriad of tempting features. Features ‘Tri-band 3G support extends support to GPRS/EDGE/HDSPA networks. Push button† WiFI setup to readily access â€Å"protected† WiFi access points. Significantly improved multimedia support – overall (streaming) video performance, iTunes synchronization, new media player, improved display and, while they’re still working on it prior to the Blackberry Bold’s summer release, a new web browser. Faster processor (@ 624 MHz, the fastest Blackberry) 128MB internal Flash memory but also 1GB on-board storage memory expandable to 16GB via MicroSD/SDHC slot. 4.2 megapixel camera GPS with Blackberry MapsBlackberry MediaSync to transfer media from iTunes half-VGA â€Å"ultra-bright† display (480 x 320)